By Content Marketing Institute Team published October 29, 2021

Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading

By Ann Gynn published October 28, 2021

Why the Future of Demand Gen Lies in Self-Service Content Experiences

B2B buyers want to control their journey. That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences. Continue reading

By Kim Moutsos published October 27, 2021

How’d You Make That Flipping Awesome Content for HBO?

What happens when an audience falls in love with your content series – and then the series gets canceled? HBO and HBO Max’s senior vice president of multicultural marketing takes you behind the scenes of the content experiences that help them keep audience’s engaged even when their favorite programming ends. Continue reading

By Claudia Bird published October 26, 2021

5 Easy Places To Curate Content for Social Media

You can publish a steady stream of social media content that attracts an audience without creating it from scratch. How? Content curation. These five ideas will help make it even easier. Continue reading

By Ann Gynn published October 25, 2021

How To Set Up a Publishing Process That Gets Content Into the Game

The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours. Continue reading

By Content Marketing Institute Team published October 22, 2021

3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network

Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes. Continue reading

By Robert Rose published October 21, 2021

3 Disruptions To Know To Prepare for the Future of Content and Marketing

In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future. Continue reading

By Robert Rose published October 20, 2021

Measuring Content Marketing Impact: How To Set Objectives That Matter

In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers. Continue reading

By Jodi Harris published October 19, 2021

Use Loyalty Content To Sustain Your Hard-Won Customer Relationships

If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading

By Ann Gynn published October 18, 2021

Why You Should Doubt Headline Best Practices Advice (Except This)

Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out. Continue reading

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