Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading
5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing
Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading
Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples]
You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job. Continue reading
Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book]
Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading
Don’t Let Content Marketing Be a Dead-End Career [New Framework]
To move up, talented content practitioners must move on. That’s a problem. If content marketing is a strategic part of the business, practitioners must be able to reach the highest positions in it. Here’s a framework to make that happen. Continue reading
How One Brand Grew a Massive Audience by Building a News Site [Example]
In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading
3 Brands Crank Up the Volume [Content Marketing Examples]
Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale. Continue reading
Will Wikipedia Think Your Page Is Notable?
You want a Wikipedia page. Aren’t sure the content will pass muster? Your success lies in a single word – notability. Continue reading