By Manick Bhan published November 15, 2021

How to Boost CTRs From Your Organic Search Rankings

Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming. Continue reading

By Content Marketing Institute Team published November 12, 2021

3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats

Walmart aims to spark joy that’s written all over its customers’ faces. Xero Shoes puts its minimalism message on strong footing, and an RV business retrofits its content to serve up local adventures. Read our hot takes. Continue reading

By Lisa Murton Beets published November 10, 2021

7 Things Content Marketers Told Us About Video [New Research]

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading

By Alona Shalieieva published November 9, 2021

Get the Most From Your Webinars With These 13 Repurposing Ideas

Webinars don’t have to be a one-and-done content tactic. You can maximize their impact (and save time) by transforming them into more than a dozen fresh formats. Continue reading

By Alina Benny published November 8, 2021

Internal Linking: How To Get It Right for Your Audience and for SEO

When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly. Continue reading

By Content Marketing Institute Team published November 5, 2021

3 Cool Content Campaigns That Tackle Hot (and Warm) Topics

A town in the Arctic Circle launches an Olympic bid it hopes it won’t win. The North Face melts hearts with stories of outdoor adventures. And Red Ventures brands join forces to help travelers plan health-conscious visits to their favorite hotspots. Read our hot takes on this cool content. Continue reading

By Bowin Poe published November 4, 2021

10 Social Media Monitoring Tools To Help You Track What People Say About Your Brand

If you give them something to talk about (and sometimes even when you don’t), people will be commenting, mentioning, and chatting about your brand on social media. So, you better listen up. Here are some tools to help. Continue reading

By Robert Rose published November 3, 2021

Are Inbound Marketing and Content Marketing Still Different in 2021?

CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized. Continue reading

By Jodi Harris published November 2, 2021

Video Storytelling: Here’s How To Get More From Your Investment

Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading

By Ann Smarty published November 1, 2021

3 Pre-Launch Steps To Make Your Content Project Stronger

Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch.

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