By Chris Gillespie published October 20, 2020

How to Catch and Keep a Journalist in Content Marketing

More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience. Continue reading

By Ann Smarty published October 19, 2020

What to Know About Google’s FAQ Rich Snippets

Google introduced the rich FAQ snippet on its search results pages. Learn what it is, how it works, and how you can take advantage of the top-of-the page search content feature. Continue reading

By Content Marketing Institute Team published October 16, 2020

People Want PDFs; Why The NY Times Didn’t Fail; and a Backstage Pass [The Weekly Wrap]

This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up. Continue reading

By Stephanie Stahl published October 15, 2020

2020 Content Marketing Awards Winners Aspire and Deliver Big Results

The top winners of the 2020 Content Marketing Awards were announced this week. Learn about the Project of the Year winner and finalists. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year.
Continue reading

By Penny Gralewski published October 14, 2020

Help Your Writing With These 2 Short Tips

Do you write and edit for a world that consumes your content in short bursts? Try these two writing tips for content that resonates better with your readers.
Continue reading

By Jennifer Goforth Gregory published October 13, 2020

How to Get Creatives to Harmonize With Metrics

Top-performing content takes the right balance of creative artistry and analytical insight. Break down the barriers that keep creatives from embracing and successfully applying data to their work. Continue reading

By Ann Gynn published October 12, 2020

What’s Up in 2021 for Content Marketing?

Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing). Continue reading

By Content Marketing Institute Team published October 9, 2020

Stream a Stream, Polish Your Thumbnails, and Don’t Talk ‘Us’ [The Weekly Wrap]

This week, content marketers are talking live streams (not livestreams), research on the best practices of YouTube thumbnails, and a challenge to one of the most standard website pages. Continue reading

By Ann Gynn published October 8, 2020

23 Tips to Make the Most of Your Content Marketing Budget

No matter what happens with content marketing budgets, one thing looks certain: Organizations will scrutinize every dollar spent in 2021. CMWorld speakers offer some advice on how to get the most from your content marketing investment. Continue reading

By Susan Moeller published October 7, 2020

The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels

Instagram’s billion-active-user audience finds the platform easy to use. But content marketers? Not so much. Here’s your guide to the four main content channels (including the new Reels feature), how to use them successfully, and more. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL