By Dennis Shiao published March 22, 2019

Client and Content Agency Share Insider Tips to Successful Relationship

Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership. Continue reading

By Inna Yatsyna published March 21, 2019

What the H? How to Make Your Tags Matter in SEO

Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags () to get your content found. Continue reading

By Grant Polachek published March 20, 2019

Need a New Web Domain? Read this First

Even if you already have your primary website, your domain days aren’t done. A new content hub? Microsite? Campaign? You may need a new-to-you domain. Here’s what you should know. Continue reading

By Shane Barker published March 19, 2019

Calculate Your Influencer Marketing ROI in 5 Steps

Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step. Continue reading

By Annemaria Nicholson published March 18, 2019

How to Smash Silos and Better Integrate Marketing Teams

Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there. Continue reading

By Clare McDermott published March 15, 2019

Rant Alert: Content Marketers Must Up Their Data Game

Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article. Continue reading

By Dennis Shiao published March 14, 2019

How to Be the Content in the Enviable Google Answer Box

Voice searchers hear only one answer. Visual searchers are inclined to take the first answer. How can your content get that premium placement? Follow these six steps to increase the likelihood you’ll be featured in Google’s answer box. Continue reading

By Ann Gynn published March 13, 2019

Don’t Miss Out on These 7 Ways to Use Your Social-Share Data

Social shares often get lost in the data shuffle. To uncover the hidden gems in that data, you must use social-sharing data in your content marketing program. Here are seven ideas to get started. Continue reading

By Kim Moutsos published March 12, 2019

3 Myths in Content Marketing and How to Counter Them

Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content marketing field. Continue reading

By Robert Katai published March 11, 2019

5 Forgotten Ways to Improve Your Link-Building Strategy

To develop a lucrative link-building strategy, you must go beyond the basics of creating quality content that your audience wants. To be successful, you must do what many sites don’t. Start with these five less-obvious tips. Continue reading