By Aaron Agius published May 24, 2022

Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)

Does your executive team get how content marketing helps the business? They may not if you’re committing one or more of these fatal reporting mistakes. And that likely affects the budget for content marketing. Continue reading

By Linda Formichelli published May 23, 2022

How To Breathe New Life Into Unpublished Content

Most content marketers have unpublished content languishing on their servers. Though it didn’t get published when created, that doesn’t mean it might not be useful today. Learn how to take once “bad” content and turn it into good. Continue reading

By Robert Rose published May 20, 2022

Are You Overselling the Power of Data? [Rose-Colored Glasses]

Content marketers often oversell the power of data. Then, when you need buy-in for an innovative endeavor, executives want to know what the data says. Think about how to change from a data-driven model to one that allows for new ideas, too. Continue reading

By Aaron Agius published May 19, 2022

How To Choose the Best Distribution Channels for Your Content

Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
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By Ann Gynn published May 18, 2022

How To Win Content Friends (and Keep Their Ideas Pouring In)

Isn’t it frustrating when someone asks for your input and then never says whether anything came of it? Don’t be that person. Try this step-by-step plan to keep you in good standing with your content advisors – and their good ideas flowing. Continue reading

By Jodi Harris published May 17, 2022

5 Tips To Engage Your Overlooked Content Creation Force

Need to increase your content output? Employee-generated content could be a win-win solution. Use these tips to activate their interest, overcome common objections, and strengthen your supply of engaging stories. Continue reading

By Kim Moutsos published May 16, 2022

4 Content Marketing Goals That Really Matter to the Business

Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business. Continue reading

By Gillian Mays published May 16, 2022

Protect Your Content With a More-Secure CMS [Sponsored]

When it comes to cyber safety, the protective measures your CMS takes can mean the difference between a seamless customer experience and serious breaches of trust. Let’s explore how to select CMS tech with greater confidence. Continue reading

By Robert Rose published May 13, 2022

3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize. Continue reading

By Robert Rose published May 12, 2022

The Empowered Business Buyer Is a Myth [New Demand Generation Research]

Based on CMI’s 2022 Content Marketing for Demand Generation survey, a newly released report illustrates a return to some demand generation priorities of the past and recognizes (and challenges) the myth of the empowered buyer. Continue reading

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