By Daisy Quaker published June 3, 2020

5 Steps to Create Empathetic Content Right Now [Examples]

Out-of-touch content can lose customers and subscribers. What’s the secret to content that wins new customers and evangelists for your brand? Empathy. Learn how to create it and get inspired by four brands doing it. Continue reading

By Dennis Shiao published June 2, 2020

How to Transform Your LinkedIn Presence So It’s Not Just a Resume

Michaela Alexis shares how she built a mega personal brand on LinkedIn. It started a few years ago when her post, How I Landed My Dream Job in Two Weeks on LinkedIn, went viral. Now, she runs a LinkedIn consulting business. Continue reading

By Kim Moutsos published June 1, 2020

17+ Free Ways to Get More Traffic to Your Content

Maybe your content promotion budget’s been slashed. Maybe you never had one. Whatever the reason, these ideas will help your audience find your content and you only have to spend time to do them.
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By Robert Rose published May 29, 2020

Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap]

This week, Robert Rose ponders an economic bounce back (and what you should be doing now), talks with an “unapologetic marketing truth teller,” and more. Continue reading

By Robert Rose published May 28, 2020

3 Secrets to Writing Better Video and Audio Scripts [Examples]

Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading

By Aaron Agius published May 27, 2020

Why Guest Posting Isn’t the Answer in 2020

Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Why? Here are six reasons. Continue reading

By Jodi Harris published May 26, 2020

A Quick Audit to See If Your Content Passes a COVID-19 Exam

If your content doesn’t convey awareness and sensitivity around COVID-19’s all-encompassing impact, it will affect your audience’s perception of your brand. Here’s how to check your content before you wreck your brand value. Continue reading

By Ann Gynn published May 25, 2020

Stop With the Overused and Incorrect Words in Your Writing

Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems. Continue reading

By Robert Rose published May 22, 2020

You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap]

This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more. Continue reading

By Joe Pulizzi published May 21, 2020

Are You Guilty of the One Thing That Kills Content Marketing?

Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success. Continue reading

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