By Manick Bhan published April 12, 2021

5 Mistakes That Google Doesn’t Like and How to Stop Making Them

Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that. Continue reading

By Content Marketing Institute Team published April 9, 2021

How to Elevate Brand Stories So They Pack an Emotional Punch [Examples]

Elevate the conversation. You’ve heard this advice on brand storytelling before. But what does it look like in practice? These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience. Continue reading

By Ann Gynn published April 7, 2021

Is Proving Content Marketing ROI an Impossible Dream?

Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business. Continue reading

By Ann Gynn published April 6, 2021

Guest Blogging: A Step-by-Step Guide

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading

By Wesley Cherisien published April 5, 2021

10 Psych Principles to Attract and Grow Your Audience

While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content. Continue reading

By Content Marketing Institute Team published April 2, 2021

Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week)

A popular brand-funded magazine gets cut. An email error creates an accidental community. And marketers fear they’ve maxed out their audience’s digital attention spans. But the lessons to take from these examples might surprise you. Continue reading

By Jodi Harris published April 1, 2021

How to Measure Content Marketing: The (Updated) Essential Guide

Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference. Continue reading

By Mike Wills published March 31, 2021

The Only Way to Guarantee a Perfect Content Model

A developer shares the unexpected lessons he learned migrating a Fortune 500 company’s digital marketing stack. They can help content leaders communicate better with developers before their content models are set in stone. Continue reading

By Kevin George published March 30, 2021

10 Things to Think About When Using Email Marketing

Email consistently ranks as one of the top channels for B2B and B2C marketers. But that doesn’t mean you don’t have to revisit the what, why, and how of email. Here are 10 thoughts from email experts. Continue reading

By Ann Gynn published March 29, 2021

Is April Fools’ Day Worth the Risk for Brands?

April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue reading

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