To gauge employer readiness, this content team supplier asks eight questions to ensure that the executives she places will be successful and satisfied. Plus, she shares the top qualities employers and employees should seek. Continue reading
Social Media Advice From Mark Hamill
Mark Hamill is social media savvy (though he says he’s a neophyte). Read about his foray into the Twitterverse and the lessons he’s learned from his successes and wrong turns, including the trailer mistake for Star Wars: The Force Awakens. Continue reading
Is it Time to Abolish Social Media?
What is uniquely social about Facebook, Twitter, LinkedIn – and the hundreds of other platforms that somehow qualify for the label – that isn’t true for just about any other form of media, digital or otherwise? Continue reading
The Content Assembly Line is Broken
Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus. Continue reading
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future
How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more? Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading
Play Marketball: Turn Disconnected Teams Into High Performers
We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading
7 Apps and Tools Obsessed by Content Marketers
Do you have that one app or tool you instinctively tap or click? Seven marketers share their most-loved apps or tools, from video editing to idea planning, that make their work life a little easier. Continue reading
Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process
Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading
Identity Matters: How Content Strategists Build Trust and Loyalty
Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values. Continue reading
How to Give Meaning to Your Content
Content Marketing World’s most popular speaker Michael Jr. offers a simple statement: “When you understand your ‘why,’ your ‘what’ has more purpose.” It’s poignant, but Michele Linn discovered a deeper meaning for content marketing. Continue reading
