By Joe Pulizzi published July 10, 2011

Do You Need a Social Media Policy?

A social media policy is now a requirement of the Federal Trade Commission, flowing from its Guidlines on Endorsements and Testimonials. We asked the Word of Mouth Marketing Association to share the essentials. WOMMA: Essential Elements of a Social Media … Continue reading

By Joe Pulizzi published July 10, 2011

Talking Innovation: An Interview with Gary Spangler from DuPont

Joe Pulizzi talks to Gary Spangler, emarketing manager at DuPont, about how big brands go social while minding critical ethical and legal obligations. Joe Pulizzi: Tell me about your role at DuPont. Gary Spangler: I work to steer DuPont’s efforts … Continue reading

By Scott Brinker published July 10, 2011

Rise of the Marketing Technologist

Marketing technology can’t live in IT anymore. It’s time to own up to our brave new digital world. What words do you associate with marketing? Branding. Positioning. Advertising. No doubt, these are classic foundations of our field. But increasingly, marketing … Continue reading

By Jeremy Davis published July 10, 2011

Man of the House

A conversation with the two men behind Procter & Gamble’s most talked-about brand content channel.   Procter & Gamble, the consumer products giant, has an online destination that aims to teach men the essentials of domestic life. The site, which … Continue reading

By Erin Rodat-Savla published July 10, 2011

Innovation Coach

A talk with Tom Koulopoulos, author of The Innovation Zone, about the essential elements of innovation (psst: it’s not about technology). Feel pressured to adopt new marketing technology and call it innovation? Trying to make a splash in the market … Continue reading

By Jeremy Victor published July 10, 2011

Fab 15: Content Marketing Projects To Inspire

Winning the battle for attention takes innovation—whether through an unexpected presentation, a new tech application or a provocative message. These 15 projects demonstrate that creativity and daring are possible within a wide range of budgets, industries and formats (in no … Continue reading

By Ardath Albee published July 10, 2011

Three Treatments For Dissociative Content Disorder

In Diagnosis: A Serious but Curable Disease: Content Dissociative Disorder, Author Ardath Albee explains about the critical condition of this disorder and how to avoid it. Define Your Company Persona Create an umbrella persona for your company or brand. Just … Continue reading

By Ardath Albee published July 10, 2011

DIAGNOSIS: A Serious But Curable Disease: Content Dis-Associative Disorder

Does this story sound familiar? Your marketing team creates a lead generation campaign that includes an interactive game that tests their prospects’ aptitude for brilliance.  It’s fun, snazzy and colorful. Next, is a brand awareness program focused on the 30 … Continue reading

By Bob Johnson published July 10, 2011

Content Ops – Let Your Assets Do the Talking

A column about dynamic design and content optimization.  Hang on tight. We’re going to reframe many of your digital content beliefs and approaches through this column based on 15 years of studying how buyers choose and buy using the web. … Continue reading

By Clare McDermott published June 17, 2011

Thinking Outside of the Bento Box to Improve Content Design

Bento boxes satisfy the obsessive-compulsive disorder-side of my personality, organizing those fishy morsels of sushi goodness into visually beautiful patterns of color and flavor. The bento box is a great visual metaphor for the role of information design in content … Continue reading