B-roll is the extra footage captured to enrich the story you’re telling and to have greater flexibility when editing. Instead of featuring only talking heads on video, you want to … Continue reading
Let’s Talk Video Equipment
For the self-producer, here are some things to consider when selecting equipment: A video camera. This is pretty obvious, of course, but which one? There are thousands from which to … Continue reading
Diagnosis: Reimagining the Tried-and-True White Paper
Interactive white papers and video white papers are helping revive the reputation of the B2B marketing workhorse. Some say the value of the B2B white paper is slowly eroding under the … Continue reading
Do-It-Yourself Video?
A video producer explores the limits of DIY and the absolute importance of b-roll. I never argue that all video must be professionally made. In many cases, creating your own … Continue reading
Tech Tools that Social Influencers Use
Tools social influencers use to launch words off the page and into social streams. Optimized Copy InboundWriter.com Natural language programming, or NLP technology, is the behind-the-scenes science that evaluates your … Continue reading
Content Ops – It’s Time To Get Personal with B2B Buyers
A column about dynamic design and content optimization. According to our research at IDG Connect, B2B buyers complain the relevance of marketing content—defined by how well it supports their purchase … Continue reading
6 Ways To Move Beyond Best Practices
In Best Practices, Mediocre Results , Robert Rose claims marketers who focus on measuring up to others are less willing to take risks and less likely to stand out. Here, … Continue reading
Conversions: Look Beyond Myths of Content Marketing Measurement
Too much talk about Facebook ‘likes’ and Twitter ‘followers’ is dumming down your analytics. If you were asked for the most important metric you track related to your online marketing … Continue reading
Best Practices…Mediocre Results
Why a hyper focus on measurement and incremental gains makes marketers average. Let’s talk about how a myopic focus on measurement can suck all the innovation and success out of … Continue reading
Tech Tools
SOCIAL INFLUENCERS SHARE THE TOOLS THAT HELP THEM KEEP THEIR EDGE Faster, Leaner Productivity. SCHEDULING Rachel Foster Fresh Perspective Copywriting @CopywriterTO I use TimeTrade to schedule appointments. The software lets … Continue reading
