By Clare McDermott published May 8, 2013

Corporate Storytelling: Cross the Paid, Earned, and Owned Divide

With the explosion of digital channels and new technologies, “paid, earned, and owned” is a less useful way of looking at media strategy than it used to be. Take a look at how brands and agencies are adjusting to a new media landscape. Continue reading

By Rob Ciampa published March 22, 2013

Video Content Marketing: 4 Elements of An Effective Strategy

Video may be among the fastest-growing content marketing tactics, but even the top 100 brands sometimes can get stuck at just dozens of views per video. Take a look at how to juice your video content marketing strategy. Continue reading

By Tom Fishburne published March 10, 2013

Why Your Content Marketing Riches Can Be Found in the Niches

A target market is deliberately exclusive. That niche focus can compel consumers to identify with your brand. It’s what gives you insight to speak to them so clearly. Find that niche focus to boost your brand’s content marketing success. Continue reading

By Kevin Cain published March 7, 2013

Creative Content Marketing for Financial Services: 3 Examples

While financial service providers are ahead of the curve in some ways, when it comes to content marketing, that’s rarely the case. But the challenges the industry faces can be overcome. Check out these three examples of creative content marketing efforts for financial services. Continue reading

By Brian Kardon published February 14, 2013

Content Marketing Best Practices: 5 Tips for the Modern CMO

In his journey from mossy marketer to modern marketer, this CMO learned five big lessons on content marketing best practices. As marketing evolves, so too must the CMO, so now he’s sharing his 5 tips for the modern CMO. Continue reading

By Clare McDermott published December 4, 2012

Content Marketing to Captivate an On-the-Go Audience

Digital place-based media — the screens you see at the grocery checkout or in your taxi — offers brand marketers a unique way to reach a particular customer at a particular moment. Find out how content marketing keeps up with an on-the-go audience. Continue reading

By Mark Evertz published November 19, 2012

Put the Person Back in Content Marketing Personas: 10 Easy Steps

OK. A quick show of hands. Who uses the word “persona” regularly during conversations or presentations? You can’t see it from where you’re sitting, but my hand is up. And I’m wincing a little. Leave it to us word mashers … Continue reading

By Jonathan Crossfield published November 2, 2012

Turning Social Media Follows into Content Marketing Leads

Digital marketing, particularly social media, has led to an obsession with meaningless numbers. Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following … Continue reading

By Roanne Neuwirth published October 23, 2012

5 Event Content Strategies for Shaping Exceptional Executive Conferences, Forums

For marketers trying to connect with top executives, getting them to attend an event like a conference or forum can be particularly challenging. Try these 5 content strategies for shaping exceptional executive events. Continue reading

By Ahava Leibtag published October 22, 2012

How Hospitals Are Hustling as Health Content Creators

Today’s health care consumers — baby boomers in particular — are hungry for reliable health content, and more than ever they are using the web to educate themselves. Find out which hospitals are moving the fastest to become content creators. Continue reading