With the explosion of digital channels and new technologies, “paid, earned, and owned” is a less useful way of looking at media strategy than it used to be. Take a look at how brands and agencies are adjusting to a new media landscape. Continue reading
Video Content Marketing: 4 Elements of An Effective Strategy
Video may be among the fastest-growing content marketing tactics, but even the top 100 brands sometimes can get stuck at just dozens of views per video. Take a look at how to juice your video content marketing strategy. Continue reading
Why Your Content Marketing Riches Can Be Found in the Niches
A target market is deliberately exclusive. That niche focus can compel consumers to identify with your brand. It’s what gives you insight to speak to them so clearly. Find that niche focus to boost your brand’s content marketing success. Continue reading
Creative Content Marketing for Financial Services: 3 Examples
While financial service providers are ahead of the curve in some ways, when it comes to content marketing, that’s rarely the case. But the challenges the industry faces can be overcome. Check out these three examples of creative content marketing efforts for financial services. Continue reading
Content Marketing Best Practices: 5 Tips for the Modern CMO
In his journey from mossy marketer to modern marketer, this CMO learned five big lessons on content marketing best practices. As marketing evolves, so too must the CMO, so now he’s sharing his 5 tips for the modern CMO. Continue reading
Content Marketing to Captivate an On-the-Go Audience
Digital place-based media — the screens you see at the grocery checkout or in your taxi — offers brand marketers a unique way to reach a particular customer at a particular moment. Find out how content marketing keeps up with an on-the-go audience. Continue reading
Put the Person Back in Content Marketing Personas: 10 Easy Steps
OK. A quick show of hands. Who uses the word “persona” regularly during conversations or presentations? You can’t see it from where you’re sitting, but my hand is up. And I’m wincing a little. Leave it to us word mashers … Continue reading
Turning Social Media Follows into Content Marketing Leads
Digital marketing, particularly social media, has led to an obsession with meaningless numbers. Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following … Continue reading
5 Event Content Strategies for Shaping Exceptional Executive Conferences, Forums
For marketers trying to connect with top executives, getting them to attend an event like a conference or forum can be particularly challenging. Try these 5 content strategies for shaping exceptional executive events. Continue reading
How Hospitals Are Hustling as Health Content Creators
Today’s health care consumers — baby boomers in particular — are hungry for reliable health content, and more than ever they are using the web to educate themselves. Find out which hospitals are moving the fastest to become content creators. Continue reading
