By Joe Pulizzi published September 12, 2016

Prepare to Be Ignored If You Don’t Have Subscription Goals

Many companies have goals around brand awareness, perception, brand lift, lead generation, and lead quality goals. They don’t have subscriber goals – and that’s the biggest mistake if they want effective content marketing. Continue reading

By Joe Pulizzi published September 10, 2016

This Week in Content Marketing: 2017 Content Marketing Predictions

In this very special episode, the guys each offer three content marketing predictions, which (in their minds) will almost certainly come true in 2017, followed by a lesson from Loot Crate on how to extend the value of your brand. Continue reading

By Aaron Orendorff published September 8, 2016

How to Build Your Email List: The (Better Than) Ultimate Guide

What’s the most profitable click your business can target? It’s not “like,” follow, add to cart, buy now, or confirm purchase. The most profitable online click is subscribe. Learn how with this helpful guide to build your email lists. Continue reading

By Joe Pulizzi published August 27, 2016

This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

The guys discuss John Oliver’s take on the broken business model of newspapers, and explain why marketers should view social media shutdowns as an expectation, not an exception – plus rants, raves, and our example of the week. Continue reading

By Aaron Orendorff published August 8, 2016

Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences

Even the goodwill generated from an exceptional customer experience can’t last if your customers’ content experiences with the company suck. Learn these three methods to delivering exceptional content experiences. Continue reading

By Adele Revella published August 4, 2016

The 3 Biggest Mistakes Marketers Make With Buyer Personas

For far too many companies, buyer personas have become an attractive, air-filled object of desire that have little effect on the quality of marketing efforts. Fix these three most common mistakes. Continue reading

By Joe Pulizzi published August 3, 2016

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

By Joe Pulizzi published July 27, 2016

The 4th Reason for Content Marketing: A Profit Center

Joe Pulizzi and Robert Rose have shared the three core reasons for why enterprises engage in content marketing. Now, they add a fourth reason — one that innovative enterprises are making a reality every day. Continue reading

By Dan Steiner published July 12, 2016

Does Your Content Answer Searchers’ Questions?

How well does your content answer questions that people are searching for? It’s not just important for building a trusting audience, it’s also important to your search engine rankings. Here are four tools to build your answer content. Continue reading

By Joe Pulizzi published June 29, 2016

LinkedIn Purchase Will Spark Brands into Buying Media Companies

I said Microsoft would purchase a media company in 2013. The company proved me correct this month with its LinkedIn acquisition. It isn’t the first and won’t be the last to see big value in buying media properties. Get ready for a spree. Continue reading

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