B2B content marketers need to pay more attention to LinkedIn. A five-year study of content published and shared on LinkedIn reveals its explosive growth, preferred post lengths, increasing role as a content distributor, and much more. Continue reading
This Week in Content Marketing: Apple and Amazon Race to Content Dominance
We ponder Apple’s new original content play, Spotify’s podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading
Marketing Attribution Model: How Content Influences Buyers
Marketing attribution models enable content marketers to more accurately understand how their content is influencing buyers, and to get full credit for their work. Learn the kinds of models and which one is best for your company. Continue reading
Marketing Automation: Batteries Not Included
Marketing automation can accelerate your sales pipeline – as long as you understand that it’s not a plug-and-play solution. Think through the investment to develop content and what is needed to configure the software. Continue reading
How to Use Earned Media to Boost Your SEO
Google and other search engines have grown the impact of earned media. Once a goal of traditional PR, earned media is even more crucial today to gain authority for your content efforts and improve your SEO. Start with these three steps. Continue reading
Five Content Marketing Trends to Watch in 2017
A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and CMI founder Joe Pulizzi believes they could work as a crystal ball for content marketers as we move into 2017. Continue reading
Social Media: Is Your Content All Rhetoric?
It isn’t the size of your audience that counts but how they respond to your message. Look past the data, keywords, and hashtags to consider the rhetoric that underpins everything. I bet Aristotle would have had a blast on Twitter. Continue reading
12 Ways You Screw Up Your Content Marketing
Screwing up your content marketing is easier than you might think. Here are 12 ways you could be sabotaging yourself and your content marketing. But don’t despair, we share the 12 fixes too. Continue reading
60+ Content Marketing Predictions for a Successful 2017 [New E-Book]
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s ninth annual e-book of content marketing predictions. Continue reading
Why – and How – to Map Out Your Customers’ Journeys [Template]
Do you only have a fuzzy notion of what a customer-journey content map might look like? Create a clear picture of your customers to make their journey with your content marketing more successful for both of you. Continue reading
