When it comes to content production, you never have to wait too long for the next high-profile gaffe to occur. One that grabbed my attention recently was when the Daily … Continue reading
Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos
It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret … Continue reading
Conversions: Look Beyond Myths of Content Marketing Measurement
Too much talk about Facebook ‘likes’ and Twitter ‘followers’ is dumming down your analytics. If you were asked for the most important metric you track related to your online marketing … Continue reading
5 Steps to Tracking and Monetizing Your Website Conversions
I’d like to see a show of hands: How many of you have Google Analytics installed on your websites? Most of you? Great! How many of you have at least … Continue reading
The Holy Grail of Globalizing Editorial Planning
Social networks and search engines have changed the behavior of Intel’s business marketing audience of IT managers who are constantly searching for information and evaluating new technologies even when they … Continue reading
How to Create an On-demand Webinar that Converts Readers into Leads
In today’s hyper-competitive world, typical white papers and webinars are no longer enough to attract qualified leads. We’re all overwhelmed with data and facts. Adding more to the pile simply … Continue reading
Why Marketing Will Fund the Future of Content
The media publishing industry is undergoing tremendous transformation in its transition to digital. One of the more powerful forces in this change are economics, and the oft-repeated phrase is that … Continue reading
5 Ways to Improve Your Landing Pages for Better Conversions
As a content marketer, you put a lot of effort into getting your target audience to visit your website and opt in for your white papers, videos and reports. However, … Continue reading
How to Create Harmony with Your Online Content Voices
A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key … Continue reading
How to Structure Your Web Content to Get Better Conversions from Buyers
There is no shortage of articles on buyer profiling and personas on the CMI blog, but today I’d like to take that process one step further and show you how … Continue reading
