Are personas the same as stereotypes? Whether it’s soccer moms, NASCAR dads, or lazy millennials, marketers draw conclusions. Now, 10 marketers share how they view personas and stereotypes in their audience development. Continue reading
An Alternative Approach to Developing Content Marketing Personas
Audiences are not just buyers. They may help us connect with new customers. They may amplify our reach. They may strengthen our trust with other audience members. That’s why we must change the way we go about developing our personas. Continue reading
How the Best Newsletters Get – and Keep – Readers’ Attention
How do you create a newsletter so compelling people not only subscribe to it but also look forward to receiving and reading it? Scott Monty has a few thoughts on this challenge based on his expertise and his own perusing. Continue reading
How to Grow Your Audience From Zero to Millions in Less Than 5 Years
If your brand is struggling to build an audience (or just wants to boost your efforts), take note of the Quartz team experience in this case study. It starts with thinking of your content marketing team as a media company within the brand. Continue reading
How to Stop Acting Like a Marketer and Start Acting Like a Publisher
How do traditional marketers make the switch from a marketer’s mindset to a publisher’s one? Intel iQ’s head of publishing and managing editor explain how their team did it over a five-year evolution. Continue reading
How to Better Understand the Size and Composition of Your B2B Audience
Do you know if you’re wasting great content on the wrong people? If you want a more valuable audience, use proven audience measurement methods to better understand the size, composition, and preferences of your audience. Continue reading
Are You Ready for Content Marketing in 2018? 60+ Predictions
What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions. Continue reading
How to Adopt a Customer-Centric Strategy for Your Content
If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers. Continue reading
5 Steps to Improving Subscriber Data for More Personalized Emails
If you want a more valuable audience, you must know more about your subscribers than just their email address. Learn how CMI gained robust data for almost 50% of its subscribers, and how it used that information for the better. Continue reading
What to Do After You Press Record: A Formula for Videos People Love
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula. Continue reading
