Want to know how to better use content marketing for lead generation? What types of content yields results? How do you use specific types of content to capture leads? Here are five methods that produce outstanding results. Continue reading
The Content Marketing Book of Answers: Strategy & Planning
Are there parts of the content marketing strategy and planning process that leave you scratching your head? Fear not – we have you covered. This book of answers will help you track down the information you need for optimal success. Continue reading
How User Segmentation Really Works in Content Marketing
Too many marketers throw everything and the kitchen sink at the wall in the hopes that something will stick. That wastes time and resources. What’s the real power behind a content marketing strategy? Laser-focused user segmentation. Continue reading
How to Get Through to Lazy Buyer Brains
In terms of brain science, we know why content marketing is hard to do. We’re up against naturally lazy, stubborn brains. Thanks to new insights we can better understand those brains, and take steps to improve our marketing success. Continue reading
This Week in Content Marketing: Content Marketing as a Profit Center
The guys talk acquisitions (including CMI’s), Mary Meeker’s annual Internet Trends report, Mondelez International taking on content marketing as a profit center (joining Pepsi and Red Bull), plus rants, raves, and more. Continue reading
13 Surprisingly Effective Tips for Conversion-Oriented Content
Conversion-oriented writing moves audiences and gets them to act. It turns visitors into leads, leads into customers, and customers into fans. How quickly are you able to get people to opt-in? Here are 13 actionable tricks to help. Continue reading
What is Earned Media? Key Strategies
If you just hope that people will publish or share your great content, you’re stepping up to the plate without a bat. Use three ways to generate earned media – the clean-up hitter in your content marketing strategy lineup. Continue reading
This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’
The guys talk what the “Chewbacca mask” means for brands. Call on Facebook to control the theft of content assets. Hail Pepsi’s new content studio. Rant and rave on personal brands and rented land, plus share fun example of week. Continue reading
Data as Personalization: How to Turn Kryptonite Into Treasure
Don’t talk about data. Talk about it as “personalization” – information to deliver the most relevant content to your audience. Learn how first-, second- and third-party personalization information can improve your content marketing. Continue reading
Celebrity Shares How Brands Can Benefit in the Snapchat Scene
Snapchat has changed in the last year. It added functionality that helps brands tell less-fleeting stories and reach a wider audience. A Snapchat celebrity shares how it can work for your brand along with do-and-don’t tips. Continue reading
