By Joe Pulizzi published March 30, 2013

Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions

Like any media company, you need to focus on driving subscriptions in order to deliver on your marketing goals. And epic content marketing is what keeps those subscription channels growing and vibrant. Continue reading

By Jonathan Crossfield published November 2, 2012

Turning Social Media Follows into Content Marketing Leads

Digital marketing, particularly social media, has led to an obsession with meaningless numbers. Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following … Continue reading

By Marcus Schaller published September 20, 2011

How to Create an On-demand Webinar that Converts Readers into Leads

In today’s hyper-competitive world, typical white papers and webinars are no longer enough to attract qualified leads. We’re all overwhelmed with data and facts. Adding more to the pile simply doesn’t work. So what makes some content offers stand out … Continue reading

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