By Shelly Bowen published December 29, 2013

Bad News? How Your Email Content Can Deliver It Tactfully

Sometimes a brand has to communicate an uncomfortable story to its audience, without making it sound worse than it is. Find out how your email content can deliver bad news tactfully. Continue reading

By Chad White published November 11, 2013

2 Key Techniques for Making Email Content More Mobile-Friendly

Most brands are just starting to get a grip on the fundamentals of mobile-friendly email content design. Take a look at some examples of a few brands that are doing it right and learn how to make your emails more mobile-friendly with two key techniques. Continue reading

By Anna Ritchie published September 19, 2013

How Your Email Content Can Adapt to Gmail Tabs

Has Google scuttled email content marketing opportunities for good? Not necessarily, but it sure got attention and created a challenge for marketers. Be calm and find out how to carry on by continuing to create compelling content and adapting your email practices to Gmail tabs. Continue reading

By David DeVore published July 10, 2013

8 Ideas for Using Social Media Content in Emails

How did email content become a forgotten marketing channel when it has higher click-through rates, conversion rates, and ROI than any other channel? Move beyond the social sharing button and make your emails truly social: Check out these 8 ideas for using social media content in emails. Continue reading

By Phil Hill published July 17, 2012

Your Best Options for Sharing Content Through Email

Creating quality content is now a prerequisite for social media marketing. Here are your best options for sharing content through email. Continue reading

By Patrick Carver published April 6, 2012

3 Quick Tips for Creating Better — and Quicker — Newsletter Content

Email newsletters provide a perfect opportunity for content marketers to get their message out. The key is to quickly find and deliver useful content that your audience will love. Every business has unique content demands, but here are some basic guidelines for a successful email newsletter campaign. Continue reading

By Shawn Naggiar published March 12, 2012

Tips for Creating Effective Email and Landing Page Content

Email messages and landing pages are popular marketing tactics, but they must be customized and carefully targeted to be effective. Here are some tips to make sure your efforts get noticed and that your audience finds what it was looking for in your content. Continue reading

By Thomas Clifford published August 17, 2011

5 (Pain-Free) Steps to Publishing Content-Rich eNewsletters

The problem: How do you write content-rich eNewsletters without spending endless hours creating them? The solution: Develop a repeatable process. The word count of your eNewsletter doesn’t matter. What matters is that you have a good template and a process … Continue reading

By David Huffman published January 26, 2011

4 Lessons Learned from a 6-Week Email Marketing Case Study

Email marketing. Some folks will tell you it’s dead.  Others steer clear of it because they fear that it’s annoying to potential customers.

By Michele Linn published December 27, 2010

Using eNewsletters in Your Content Marketing? Ideas for the New Year

Continuing our series on content marketing examples, we head next to eNewsletters. They are a staple for many marketers. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 61% of B2B marketers use eNewsletters as a tactic. … Continue reading