By David DeVore published July 10, 2013

8 Ideas for Using Social Media Content in Emails

How did email content become a forgotten marketing channel when it has higher click-through rates, conversion rates, and ROI than any other channel? Move beyond the social sharing button and make your emails truly social: Check out these 8 ideas for using social media content in emails. Continue reading

By Phil Hill published July 17, 2012

Your Best Options for Sharing Content Through Email

Creating quality content is now a prerequisite for social media marketing. Here are your best options for sharing content through email. Continue reading

By Patrick Carver published April 6, 2012

3 Quick Tips for Creating Better — and Quicker — Newsletter Content

Email newsletters provide a perfect opportunity for content marketers to get their message out. The key is to quickly find and deliver useful content that your audience will love. Every business has unique content demands, but here are some basic guidelines for a successful email newsletter campaign. Continue reading

By Shawn Naggiar published March 12, 2012

Tips for Creating Effective Email and Landing Page Content

Email messages and landing pages are popular marketing tactics, but they must be customized and carefully targeted to be effective. Here are some tips to make sure your efforts get noticed and that your audience finds what it was looking for in your content. Continue reading

By Thomas Clifford published August 17, 2011

5 (Pain-Free) Steps to Publishing Content-Rich eNewsletters

The problem: How do you write content-rich eNewsletters without spending endless hours creating them? The solution: Develop a repeatable process. The word count of your eNewsletter doesn’t matter. What matters is that you have a good template and a process … Continue reading

By David Huffman published January 26, 2011

4 Lessons Learned from a 6-Week Email Marketing Case Study

Email marketing. Some folks will tell you it’s dead.  Others steer clear of it because they fear that it’s annoying to potential customers.

By Michele Linn published December 27, 2010

Using eNewsletters in Your Content Marketing? Ideas for the New Year

Continuing our series on content marketing examples, we head next to eNewsletters. They are a staple for many marketers. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 61% of B2B marketers use eNewsletters as a tactic. … Continue reading

By Michele Linn published December 17, 2010

A Checklist: 7 Keys to eNewsletter Success

Over the past several months, we’ve followed the journey of Graham Kilshaw at Interference Technology as he worked to improve his eNewsletter, EMC Business Bulletin with the help of the CMI community (thanks, everyone!) Based on his experiences, Graham developed … Continue reading

By Michele Linn published December 14, 2010

Lessons Learned from an eNewsletter Experiment

It’s been a little while since we checked in with Graham Kilshaw over at Interference Technology. If you remember, he was working on an email newsletter called the EMC Business Bulletin, and was asking the CMI community for their feedback. … Continue reading

By Sarah Mitchell published October 25, 2010

7 Ways to Get More Value From Your eNewsletter

Email marketing is one of the most popular and effective ways for businesses to share their content and connect with customers. Besides being relatively easy, eNewsletters provide good analytics along with a low-cost way to help you manage customer engagement. … Continue reading