Email is 40 times more powerful at acquiring new customers than Facebook and Twitter combined. It also triggers more spending per order. Here are 11 proven strategies to build or grow your email list. You can’t just stop with one. Continue reading
Improve Your Email Content With a 7-Minute Workout Routine
A well-executed email strategy is the best technique for building a subscriber base, but it requires maintenance to keep it in shape. If your email content is starting to show signs of fatigue, try our 7-minute email workout. Continue reading
This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
Joe and Robert talk Twitter’s CEO departure and its broadcasting-platform opportunities, plus Brad Pitt-Netflix deal, and content marketing’s golden age. Rants and raves cover content marketing haters and patience in publishing. Continue reading
How to Attract Over 50K Subscribers in 6 Months
The world’s first digital magazine solely dedicated to content promotion, news, and insights went from zero subscribers at launch to over 50,000 in six months. Here are the nine winning tactics that helped make that growth possible. Continue reading
Segment Your Blog Content to Drive More Leads and Sales
Effective marketing is personal marketing. Generic blog posts or one-size-fits-all emails can no longer be go-to tactics. Discover how to leverage segments in your content to drive more leads and sales with these tips and suggestions. Continue reading
‘Delete This Email!’ Why Mobile Email Matters to Your Business
Let’s get right to the point. This article is gonna hurt, because it’s about the No. 1 mistake your business is making with the most powerful online marketing tool – email. Find out what four tips to steal from brands that are doing it right. Continue reading
The New Era of the Hybrid Marketer
Being a one-dimensional marketer is not a good way to get ahead. Today’s successful marketers are hybrids. We integrate old and new channels into one overall marketing strategy. Learn what you need to know to be a good hybrid marketer. Continue reading
Confession: A Big Mistake We Were Making With Content Marketing
Confession: Every now and again, we at CMI realize we aren’t following our own advice. While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email. Find out more about the big mistake we were making with content marketing. Continue reading
Content Marketing: Clearing the Rumors, Half-Truths, and Misinterpretations
In this episode, Robert and Joe discuss how content marketing is hitting the big time at Harvard Business Review. In addition, they chat about media agencies getting into the content production business, explain why email is far from dead, and then touch on a handful of research posts that are readily made fun of. Their weekly rants and raves include a great case study from Newcastle Brown. Continue reading
How to Optimize Email Content for Any Screen Size
Email remains a top marketing channel, but more and more people are opening their email on mobile devices. As mobile use continues to grow, you need to adjust your email content to stay in step with your customers. Don’t let your organization be among the many companies that are failing to adapt to this shift in consumer behavior. Find out how to optimize email content for any screen size.
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