By Jodi Harris published May 16, 2017

7 Organic Tips for Growing Your Email ROI

How much would you pay for six amazing ways to enhance the value and impact of your email marketing program? Act now for tips to overcome deliverability issues, leverage optimization, and achieve measureable results – free of charge. Continue reading

By Stephanie Stahl published March 26, 2017

Email Drip Campaigns: How to Make Them Smart and Blunder-Free

Email drip campaigns are powerful ways to build loyal audiences and share your great content. But they can also fail miserably. Common – but easily avoidable – mistakes are enough to make babies cry and ruin your sender reputation. Continue reading

By Joe Pulizzi published December 19, 2016

Five Content Marketing Trends to Watch in 2017

A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and CMI founder Joe Pulizzi believes they could work as a crystal ball for content marketers as we move into 2017. Continue reading

By Joe Pulizzi published October 29, 2016

This Week in Content Marketing: Content + Audience for the Win

This week, the guys discuss the proposed merger of AT&T and Time Warner and dissect some new APAC research. They also explore an email resurgence, and share rants, raves, and an example of the week from a U.K. tech law firm. Continue reading

By Andrea Fryrear published October 21, 2016

Email Marketing: A Fresh Take From the Experts

You can’t just send a weekly newsletter to your entire list and expect great results. Marketers need to create email that subscribers want to open. Content Marketing Institute’s B2B roundtable experts share how to do that. Continue reading

By Aaron Orendorff published September 8, 2016

How to Build Your Email List: The (Better Than) Ultimate Guide

What’s the most profitable click your business can target? It’s not “like,” follow, add to cart, buy now, or confirm purchase. The most profitable online click is subscribe. Learn how with this helpful guide to build your email lists. Continue reading

By Joe Pulizzi published August 3, 2016

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

By Joe Pulizzi published April 9, 2016

This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?

Joe and Robert love the approach discussed in the latest content marketing research but doubt many will execute properly. They talk millennials’ surprising preferences for email and printed coupons, plus rants, raves, and example of week. Continue reading

By Jodi Harris published March 30, 2016

15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection

Few content marketing tactics are quite as powerful and versatile as email newsletters. Not sure how to use them to reach your content marketing goals? Here are 15 tips, tricks, examples, and lessons to get you started. Continue reading

By Joe Pulizzi published January 23, 2016

This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)

Joe and Robert talk about the two definitions of “peak content” – more content, more traffic or right content, right traffic – how email may be big for content marketers, and what it takes to land a CCO role, plus rants and raves. Continue reading