No, this isn’t another article on GDPR compliance. It’s about the six do’s and don’ts learned (or relearned) from the GDPR-compliance inbox stuffing. Continue reading
It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy
CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component. Continue reading
If You Aren’t Using Website Videos, You’re Missing These 3 Benefits
Video options abound, particularly given video’s growing influence on content marketing success. But if you limit video to your social media channels, you may not reap its biggest benefits. Continue reading
How to Use Facebook Ads to Distribute Your Content
Ever hit the publish button and … nothing (or next to nothing) happens with the content? It doesn’t have to be that way and Facebook ads are among the most powerful content-promotion solutions.
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GDPR: The Biggest Gift to Content Marketers in a Decade
You can’t legalize or “software” your way out of the GDPR challenge. You must innovate, design, and create your way into the GDPR. It’s the biggest opportunity in more than a decade for content marketers to become strategic. Continue reading
Google Leaders Share How to Improve the Mobile Experience
Google’s mobile-first indexing makes the user experience even more important for brands. But how do you meet the high expectations of mobile users? And how can you make the case for improving your site? Two of Google’s best share how. Continue reading
8 Copywriting Techniques to Boost Email Conversions
You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns. Continue reading
3 Models (and Tools) to Understand, Predict, and React to Your Social Media
Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading
Actor Brings Community Model to Content Creation
Actor Joseph Gordon-Levitt details how a career dry spell led him to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. Continue reading
How Content Can Create a Self-Sustaining Customer Referral Engine
Don’t be tempted to celebrate wins in your conventional sales and marketing funnels. Those “conversions” should only be the start. What you do next matters more – and that next step should be to build super users. Continue reading
