By Will Stevens published March 18, 2013

How to Run a Content Marketing Campaign on a Budget: 5 Free Tools

If you’re an innovative marketer working for a company that’s stuck in the past, use these 5 free tools to run a zero-budget content marketing campaign. Run a successful shoestring effort and you just may end up with the budget you deserve. Continue reading

By Jami Oetting published February 5, 2013

Content Marketing Strategy: 3 Steps to Avoid a Guest Blogging Fail

Without a strategic plan behind your content marketing and, more specifically, your guest postings, your content is just clutter — it’s not marketing, Use these three steps to avoid a guest blogging fail. Continue reading

By Marcus Sheridan published January 1, 2013

The Ultimate 11-Step Plan to Launching a Successful Business Blog in 6 Months

Many businesses struggle to establish a blog and content marketing strategy that works well and shows results quickly. Try this 11-step plan for launching a successful business blog and reaping benefits within six months. Continue reading

By Marcus Sheridan published December 27, 2012

7 Reasons Why Your Blog Is Not Generating Leads

Blogging and inbound marketing aren’t working for a huge percentage of marketing agencies and “consultants.” Find out why your blog isn’t generating leads. Continue reading

By Clay Delk published November 29, 2012

5 Content Marketing Blog Lessons You Can Learn from Taking Photos

Photography is more popular today than ever before. Find out how you can apply some of the best photography tips to writing content marketing blog posts. Continue reading

By Elizabeth Ippolito published September 28, 2012

6 Keys to Getting Higher Quality Content from Your Contributors

Publishing guest blog posts is a great way to expand your reach and build your audience, especially when you’re just starting out. Here are 6 key tips to help you get higher quality content from your contributors. Continue reading

By Rachel Foster published September 27, 2012

Case Study: A Community that Provides Trusted Advice and Drives Early-Stage Interactions and Opportunities

In this case study, Canadian IP communications leader Allstream shares seven tips for corporate blogging success, which were learned during the launch of its expertIP blog. Continue reading

By Joe Pulizzi published September 1, 2012

How the Inc. 500 Fastest-Growing Companies Are Using Content Marketing

The Content Marketing Institute was honored to be among the most recent additions to the Inc. 500 fastest-growing American companies (#365). To make it to this level, we almost exclusively used content marketing strategies and tactics to launch and grow the business. Continue reading

By Laura Roeder published May 18, 2012

How to Plan Your Blog Posts for a Year in Advance

You are well aware that blogging regularly brings new prospects in and keeps your clients coming back to your website, right? So use these tips to plan your blog posts, and you can set yourself up for success for the whole year. Continue reading

By Brody Dorland published May 4, 2012

7 NEW Things to Do After You’ve Written a New Blog Post

New platforms for promoting and sharing content are showing up all the time and existing ones keep evolving. Check out seven of our favorite new things to do to get attention after you have written a new blog post. Continue reading