By David Reich published March 15, 2011

It’s Not About You: Four Tips To Make Your Blog More Reader-Centric

Why do you read the Content Marketing Institute blog? Is it to find out what services Joe Pulizzi and his team at CMI and Junta42 have to offer? Or are … Continue reading

By Amanda Maksymiw published March 11, 2011

One Person Every Corporate Blogging Program Needs

A corporate blog can be a key component to any marketing strategy for B2C and B2B companies. Most corporate blogs are authored by multiple employees, which means your company will … Continue reading

By Brody Dorland published March 3, 2011

12 Things to Do After You’ve Written a New Blog Post

You can’t expect an audience simply by publishing blog content. Here are 12 ideas to help you promote your posts. Continue reading

By Heidi Cohen published February 28, 2011

12 Reasons to Put Blogs at the Center of Your Content Marketing

Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s … Continue reading

By Joe Pulizzi published February 3, 2011

10 Blogging Tips for Beginners and Experts

Just presented 20 Actionable Techniques to Enhance Your Blog’s Content at the Blogging Success Summit, an amazing series of virtual presentations put on by Social Media Examiner. During the presentation, … Continue reading

By Heidi Cohen published February 2, 2011

21 Real Blog Metrics Your Company Needs to Track

Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved … Continue reading

By Joe Pulizzi published January 17, 2011

Junta42 Announces Best Content Marketing Blogs – TopRank Back on Top

Happy Anniversary to the Junta42 Top 42 Content Marketing Blogs. This is our 10th installment of the popular list since we started just over three short years ago. We originally … Continue reading

By Heidi Cohen published December 15, 2010

How to Keep Bloggers Engaged

One of the biggest challenges for any blog, whether it’s corporate, group or personal, is to keep the momentum going. Let’s face it: writing, which is at the heart of … Continue reading

By Heidi Cohen published December 6, 2010

How to Organize Your Blog Team [Hint: It’s NOT Just Marketing!]

A lot of content marketers have started or are thinking about starting a blog. Why? One in three US companies use blogs for marketing purposes. This helps these firms reach … Continue reading

By Heidi Cohen published November 24, 2010

9 Must-Have Elements for Company Blogs

Congratulations, your company has decided to start a blog and you’ve been appointed to guide it. What do you do? Before you jump in and get someone in your web … Continue reading

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