Don’t Hide — Mine Your Brand’s Flaws for Storytelling Gold
January 30, 2024
Robert Rose
Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution. But your brand has flaws, and that’s a lesson every brand storyteller must learn.
What Marketers Should Do as Google Crumbles Third-Party Cookies
January 26, 2024
Content Marketing Institute Team
If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.
How Hackensack Meridian Health’s Content Program Became an Award-Winning Strategy
January 25, 2024
Marisa Tranchina
Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights.
Crack the LinkedIn Code With Advice From Marketers Who Did It
January 24, 2024
Ann Gynn
LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform.
Owned Media Demands This New Content Role for Long-Term Success
January 23, 2024
Robert Rose
To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.
Solo Stove Burns Marketing Team Over Snoop Campaign
January 19, 2024
Content Marketing Institute Team
Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.
6 Strategies To Convert the Content Clueless in Your Brand’s Leadership
January 18, 2024
Divya Bisht
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.)
How To Bring Personality to Your Content and Personas
January 17, 2024
Andi Robinson
Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Here's how exploring personality types can enhance your marketing strategy.
Build This New Framework for Agile Content Ops in Talent-Starved Times
January 16, 2024
Robert Rose
Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content
January 12, 2024
Content Marketing Institute Team
Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
Big Brand Content Examples That Shine, Charm, and (Sadly) Bore
January 11, 2024
Ann Gynn
Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.
How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]
January 10, 2024
Jodi Harris
Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.
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