Just read through a very interesting post from Brian Solis on Forrester’s Five-Year Media Spending Forecast. From the results, this quote from Forrester’s Shar VanBoskirk is worth some discussion: “The most interesting takeaway from the research is that overall advertising … Continue reading
Branded Content Tools: You Need One
I love branded content tools and applications. If you aren’t thinking about creating one, you need to be…now! What is a branded content tool? Simply put, it’s an online application that comes from a brand (i.e., Kraft) that solves a … Continue reading
Create these 10 Media Channels for Your Content Marketing Strategy
Had the pleasure of presenting “Please Stop Talking about Yourself” at the Web Content Conference 2009 in Chicago this week. As usual, I was discussing the importance of brands creating their own media channels, and putting their publishing hats on … Continue reading
10 Steps to Personal Branding Success
I was invited by the great teams at Advancement and DATAForge to talk about personal branding success and wanted to share the presentation. There are some excellent personal branding specialists that I follow (thanks Dan Schawbel), but the presentation below … Continue reading
Three Things Now! – Content Marketing, Listening and Social Media
I gave this presentation last week at the Esource Utility Marketing Conference in Phoenix, AZ. Three Things NOW! – Content Marketing, Listening and Social Media View more presentations from Joe Pulizzi. Here are a couple key takeaways from the presentation … Continue reading
Five Content Marketing Books You Need to Read
Over the past month, I've had a large amount of flying time to Europe and back. That means it's been the perfect time to catch up on my reading. Below are books that I've read and taken something significant away. … Continue reading
Content Marketing: The Present and Future of Public Relations?
I gave a luncheon presentation entitled Content Marketing: The Present and Future of PR? yesterday for my new friends at Cincinnati PRSA. Content Marketing: The Present and Future of PR? View SlideShare presentation or Upload your own. (tags: cincinnati 42) … Continue reading
42+ Social Media and Content Marketing Predictions for 2009
Some people hate them, but I’m a sucker for prediction articles. The switch over to the next calendar year always provides the perfect scenario to decide what the fate of marketing will be. We reached out to the Junta42 community, … Continue reading
How Simple Gestures Can Grow Your Business
The homily at Church yesterday was about simple gestures. It was how an anonymous person left five full lunches (sandwich, fruit and pretzels in each) on the steps of the church. The next morning those five lunches fed five people … Continue reading
Junta42 Releases New Top Blogs List – TopRank Blog Sneaks By Copyblogger
We’re excited to announce the fourth installment of the Junta42 Top 42 Content Marketing blogs. Congratulations this month goes to Lee Odden and the team from TopRank Online Marketing, whose Online Marketing Blog just squeaked by Brian Clark’s Copyblogger (which … Continue reading
