mar·ket·ing [mahr-ki-ting] 1. The act of buying or selling in a market (Dictionary.com) Content marketing, taken at face value, is simple terminology for a complex process. Content, as in creating information … Continue reading
Junta42 Announces Top 42 Content Marketing Blogs
Well, after almost six months in “beta” we’ve decided to launch the full version of Junta42. And what better way to do that than with a cool list. This week … Continue reading
Seth Godin: “Content Marketing is the Only Marketing Left” and 10 New Marketing Lessons
Just sat through an hour teleseminar (Seth’s Meatball Sundae Book Tour) produced by Author Teleseminars and Elizabeth Marshall, that included Seth Godin, Michael Port and David Meerman Scott. I’m a regular reader of Seth’s and David’s … Continue reading
Why Small Businesses Have a Marketing Advantage Over Large Businesses
Many of our consulting clients are small businesses. For some reason, even though budgets aren’t what they are in the larger companies we work with, I love the potential that … Continue reading
3 Things Your Customers Won’t Tell You…Unless You Ask
Came across this simple, but excellent post by Dave Navarro at Freelance Folder. The three questions that Dave discusses are: #1 – Why Do You Enjoy Being My Customer? #2 … Continue reading
Content Marketing Lessons from LEGO
LEGO pieces are literally all over our house. We have the traditional sets, like the airport and fire station, the Star Wars series, LEGO Creators, and just about all the … Continue reading
Organizational Critical Success Factors a Must for Marketing
The marketing function in a business often develops and evolves in a silo. Sales messaging becomes the predominant communications to customers, and overall communications initiatives become tactical and short-term in … Continue reading
Your Most Profitable Strategy: Focus on Current Customers
I was flipping through my notes on the book, “Managing Business-to-Business Marketing Communications” by J. Nicholas DeBonis and Roger S. Peterson. Excellent book, and here are the highlights as it … Continue reading
Want Customer Loyalty? Create Customer Wins with Content
The August 13th BusinessWeek article from Jack & Suzy Welch is truly eye-opening from a marketing perspective (link to article provided here, but requires BusinessWeek subscription). Welch discusses how customer … Continue reading
7 Ways “New School” Marketing Beats “Old School”
This topic has been on my mind lately. It can really be summed up in the “old school” vs “new school” debate. I know it’s not that simple, but bear … Continue reading
