Well, after nine months of hard labor, I received the pre-press version of my book (with co-author Newt Barrett) delivered UPS yesterday. The book is entitled Get Content. Get Customers. … Continue reading
Huge Opportunities for Businesses Who Focus on their Content Strategy
I had the pleasure of guest blogging at the King Fish Media ThinkTank blog the other day. You can check out the complete post here. This was written after I … Continue reading
Love Your Customers, Even if They Don’t Buy
My last post was five days ago. That has been the longest stretch without blogging since I started this blog almost a year ago. Doesn’t feel good, but I guess … Continue reading
Where Should You Stick Your Marketing?: Educate Customers Everywhere
I was in the doctor’s office last week for a routine checkup. As I entered, the nurse escorted me to the patient room where I waited for the doctor. On … Continue reading
Why Marketers Are Reluctant to Move Away from Traditional Marketing Strategies
“The future of advertising is radically different from its past. The struggle for control of attention, creativity measurements and platforms will reshape the advertising value chain and shift the balance … Continue reading
Putting the “Marketing” in Content Marketing: Six Key Principles to Content Promotion
mar·ket·ing [mahr-ki-ting] 1. The act of buying or selling in a market (Dictionary.com) Content marketing, taken at face value, is simple terminology for a complex process. Content, as in creating information … Continue reading
Junta42 Announces Top 42 Content Marketing Blogs
Well, after almost six months in “beta” we’ve decided to launch the full version of Junta42. And what better way to do that than with a cool list. This week … Continue reading
Seth Godin: “Content Marketing is the Only Marketing Left” and 10 New Marketing Lessons
Just sat through an hour teleseminar (Seth’s Meatball Sundae Book Tour) produced by Author Teleseminars and Elizabeth Marshall, that included Seth Godin, Michael Port and David Meerman Scott. I’m a regular reader of Seth’s and David’s … Continue reading
Why Small Businesses Have a Marketing Advantage Over Large Businesses
Many of our consulting clients are small businesses. For some reason, even though budgets aren’t what they are in the larger companies we work with, I love the potential that … Continue reading
3 Things Your Customers Won’t Tell You…Unless You Ask
Came across this simple, but excellent post by Dave Navarro at Freelance Folder. The three questions that Dave discusses are: #1 – Why Do You Enjoy Being My Customer? #2 … Continue reading
