Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot, Upshot and Junta42. (Note: the study requires name and email to … Continue reading
The 4 Step Content Strategy Program – Content Strategy Simplified
Let's face it. Content strategy is not easy. Actually, it's pretty difficult. Those that regularly read this blog know I've been covering it more recently: Content Strategy Comes Before Social … Continue reading
Help Me Help You – Spend Content Marketing Money
Well, first the bad news. After months of trying to work this out, the winner of Junta42’s $4200 in 42 Days Contest, 48HourPrint, decided not to move forward with their … Continue reading
How can I get more people to my website?
Somewhat interesting Bloomberg video from Ad legend Jerry Della Femina on the future of advertising and ad agencies. The key points: The advertising industry is not run by creative anymore, … Continue reading
The New Lead Generation is in Membership Programs
Had an interesting conversation with Texterity president Martin Hensel regarding lead generation programs (specifically for BtoB markets) and how they are changing before our eyes. Now, all lead generation programs are … Continue reading
20 Questions to Ask before You Launch Your Content Project
As usual, Seth has done it again. I’ve taken Seth’s questions to ask on launching your next website and adapted them a bit for content marketing. As you put your … Continue reading
Social Media Starts with a Content Strategy
Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing. Some key takeaways from the presentation: The key to … Continue reading
Six Steps to Content Marketing Execution Success
Just finished this last post on content strategy before content marketing, then saw this perfect post from Seth Godin. It really puts what we are trying to accomplish with content … Continue reading
The B.E.S.T. Method for Content Strategy (what you do before Content Marketing)
Core point: Don’t start executing on your content marketing until you have a sound content strategy. Yes, easier said than done, but so many of us get infatuated with a … Continue reading
The Changing Face of Communication according to IBM
Following in the footsteps of their previous white paper on marketing trends (The End of Advertising as We Know It), IBM Global Business Services has developed another dandy for your … Continue reading
