2008 The Year of Content Marketing What – Most marketers never heard the term and didn’t “get” it. Lots of explaining to do. 2009 The Year of Content Marketing Why … Continue reading
Does Branded Integration Really Work?
Thanks to Randall Beard, EVP and General Manager – Nielsen, for sharing this week’s guest post… Instead of using your own content marketing to surround and reinforce your brand, what … Continue reading
How Long Should You Spend on Twitter Each Day?
Every speech I give to marketing professionals, I get asked one of two possible questions: How long do you spend on Twitter each day?, or How long should I spend … Continue reading
100 Social Media & Content Marketing Predictions – The eBook
Thanks to our good friends at Zmags, we now have a 75-page eBook covering over 100 social media and content marketing predictions for 2010 from the most influential marketers in … Continue reading
Marketing Shoelaces
No one seems exactly sure when, but shoelaces became popular sometime in the 20th century to better tighten shoes, replacing buckles and buttons (which were slow and cumbersome). Shoelaces are … Continue reading
100 Social Media & Content Marketing Predictions for 2010
Some things amaze me, like this year’s social media and content marketing predictions list. What does one sent email and two tweets equal? Over 100 predictions from 60+ of the … Continue reading
Why Print isn’t going anywhere for a long, long time…
We’ll be here someday with electronic, but this makes the case for why print is still an essential tool for most of us. Enjoy!
Crowdsourcing Content Marketing – Oxymoron or Killer App?
Thanks to Rick Liebling, a long-time Junta42 supporter, for this provocative guest post. Connect with Rick @eyecube. While those of us who are believers in Content Marketing have been diligently … Continue reading
The Pros and Cons of User-Generated Content
Thanks to Dara Solomon, Community Manager at FunAdvice.com, for putting this timely piece together on user-generated content. More and more, marketers are asking how or if user-generated content should fit … Continue reading
10 Corporate Blogging Tips and Strategies
Ambal from Click Documents asked me if I had any tips/strategies for corporate blogging. The presentation below is a corporate blogging basics presentation useful for beginning bloggers. That said, here … Continue reading
