My content marketing friends, Igor Savic and Primoz Inkret from Poslovni Mediji (Business Media) in Slovenia, were nice enough to give me a branded Moleskine notebook on my arrival to … Continue reading
Brands as Publishers – Where’s Your Content Strategy?
Just returned back from Online Marketing Summit 2010 where the statement “brands as publishers” almost seemed overused. Although we’ve been talking about that on this blog for three years now … Continue reading
Why Brands Fail at Content Marketing – Not Quite Niche Enough via GaryVee
Please take one minute and ten seconds to watch this clip from Gary Vaynerchuk. If you think that you are doing all the right things in your content marketing, but … Continue reading
Goodwill Develops Video Series with Miss DC: The Fashionista Drives Sales
Who knew you could find the latest and greatest fashions at….Goodwill? District of Columbia Goodwill and my friends at Stella Pop teamed up for a three-part video series on DC … Continue reading
Seven Ways to Position Yourself for Unlimited Work
As Junta42 continues to grow, we’ve started to branch out and hire freelancers and form partnerships. What I’ve learned through this process is that the way I make decisions on … Continue reading
Social Media Usage in Content Marketing Jumps 500% in Two Years
As a follow up to our 2010 Junta42 Content Marketing Study, we’ve been doing some comparisons between content marketing product usage in 2010 versus 2008. The findings are interesting, to … Continue reading
5 Keys to Success with Content Marketing
Here’s a content marketing interview with me conducted by J-P de Clerck. I like the way J-P summed up the key successes and failures in content marketing for me. Hope … Continue reading
SEO and content marketing: Creating content with keywords in mind
Thanks to Emily Thompson, online marketing coordinator for Kutenda Online Marketing Software, for this week’s guest post. Couple thoughts I (Joe) had while reading this. First, you need to understand … Continue reading
Forget the Buyer Persona…What’s Your Brand Persona?
I had an excellent podcast interview with Kim Albee from Genoo yesterday (it will be up in a week or so) where we talked in detail about content marketing and … Continue reading
Special Report – Content Marketing Spending Continues to Rise
The results are in. Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will … Continue reading
