As part of your content strategy, are you targeting the US Hispanic market? If so, you no doubt know that this is an increasingly complex market – yet one that is growing. The so-called “US Hispanic Market” is currently measured … Continue reading
How Ringo Starr Can Help You Create Rockin’ Blog Content
As a blogger, do you know you face the same challenge Ringo Starr faces every time he decides to tour? Ringo always needs more content for his shows. And you always need more content for your blog. Sure, Ringo had … Continue reading
Content Marketers: How to Think and Act Like a Publisher
If you are assessing your marketing efforts and investigating ways to transform your approach to attract today’s more savvy B2B buyers, undoubtedly you have run into the term content marketing. (You found the Content Marketing Institute, right?) In almost every … Continue reading
D.I.S. Creates Content Marketing with Lasting Impact
The lifespan of a mayfly is anywhere from 30 minutes to 24 hours. Most online content suffers a similar fate. But, content marketing online, when done properly, will have a lasting impact. It will continue to reap dividends for your … Continue reading
Three Ways to Screw Up a Good Article
In the world of custom publishing, there are no second chances. If you’re publishing an article online, you have fewer than five seconds to make an impression; with a print or digital magazine, you may have a bit more time, … Continue reading
Are you Brand Building Out of Order? A Cautionary Tale
As a content marketer, you want to dive in and start work immediately. You know it’s best to lock in a brand position but you wonder: is this so important? Consider: would you build a skyscraper with no blueprint or … Continue reading
Create Your Own Content Category
One of the tenets to delivering higher purpose content marketing is to develop your own content category. Let me explain. I was talking to a web marketer a few weeks back who asked: “I have seven competitors and we are … Continue reading
How to Distribute Content that Engages After Face-to-Face Meetings
In the first two posts in my series on content strategies for conferences, meetings and events, I discussed content creation and 20 ideas for content delivery designed to help you engage your audience prior to and during your meeting. This … Continue reading
Old Spice Man Makes a Social Media Impact with YouTube Responses
My friend Mike Balzano shot me a note this morning that I had to check out what Old Spice was doing on its Twitter account. Then, thirty minutes and about 20 videos later, I started writing this post. And, … Continue reading
Getting Started with Multimedia Marketing
As we all know, the Internet has enabled a wide range of marketing channels and methods. And ever since YouTube burst onto the scene in 2005, online video has become one of the leading methods for distributing marketing content. ReelSEO.com … Continue reading
