Over the past month, I've had a large amount of flying time to Europe and back. That means it's been the perfect time to catch up on my reading. Below … Continue reading
Content Marketing: The Present and Future of Public Relations?
I gave a luncheon presentation entitled Content Marketing: The Present and Future of PR? yesterday for my new friends at Cincinnati PRSA. Content Marketing: The Present and Future of PR? … Continue reading
42+ Social Media and Content Marketing Predictions for 2009
Some people hate them, but I’m a sucker for prediction articles. The switch over to the next calendar year always provides the perfect scenario to decide what the fate of … Continue reading
How Simple Gestures Can Grow Your Business
The homily at Church yesterday was about simple gestures. It was how an anonymous person left five full lunches (sandwich, fruit and pretzels in each) on the steps of the … Continue reading
Junta42 Releases New Top Blogs List – TopRank Blog Sneaks By Copyblogger
We’re excited to announce the fourth installment of the Junta42 Top 42 Content Marketing blogs. Congratulations this month goes to Lee Odden and the team from TopRank Online Marketing, whose … Continue reading
Purpose-Based Marketing, Jim Stengel and Content Marketing
I’ve seen Jim Stengel speak many times and always enjoyed it. For the past five+ years, the global marketing chief from Procter & Gamble seemed a regular on the advertising … Continue reading
Writing a Book? 6 Ways to Launch Your Book Using Social Media
It’s funny…the more our society focuses on the Internet, the more niche print books you tend to see. Sounds counter intuitive, but the Long Tail has created opportunities in book … Continue reading
15 Ways to Get the Most Out of Your Custom Magazine
Almost every company in the world has some kind of customized magazine or newsletter. According to the Custom Publishing Council, there are more than 100,000 custom publications in the United … Continue reading
What You Need to Know about Content Marketing
Just read this article by Steve Tobak on bnet entitled “What You Need to Know about Branding.” Very cool article and worth checking out. In the article, Steve contends that … Continue reading
The Trickle Out of Traditional Media into Content Marketing Turns to Flood Starting Now
I have been hesitant to push this concept too much, but the evidence is just too vast to ignore anymore. Those of you who are readers of this blog know … Continue reading
