By Scott Aughtmon published June 22, 2020

5 Content Lessons From John Krasinski’s Some Good News

Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes.
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By Robert Rose published June 19, 2020

Are You Measuring the Right Things? [The Weekly Wrap]

This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric. Continue reading

By Jodi Harris published June 18, 2020

Even B2B Audiences Want Emotion in Their Content

Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. But their feelings? It’s probably the most important information we can receive right now. Continue reading

By Alex Chris published June 17, 2020

How to Optimize Your How-to and List Posts

How can more people find your how-to and list content? Apply one or a combination of these four easy-to-implement SEO methods – with real-life examples – to your posts and increase your Google rankings and traffic. Continue reading

By Ann Smarty published June 16, 2020

3 Keyword Research Trends to Get Your Content Seen

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept. Continue reading

By Robert Rose published June 15, 2020

Your Audience Is Not the Same as Your Marketing Database

Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading

By Robert Rose published June 12, 2020

The Power of a Pause: More Effective Than Words? [The Weekly Wrap]

This week, Robert Rose ponders conversational pauses, gives a take on content paywalls, chats about brand publishing changes over 20 years, and points to an article about how content marketers can do something about racism and inequity. Continue reading

By Kim Moutsos published June 11, 2020

15 Resources to Help You Check Your Content Marketing Now

About three months ago, CMI began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. Now, we pull together 15 of those resources in a single article to help you reorient your content marketing.
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By Ann Smarty published June 10, 2020

3 Types of Backlinks You Want Your Content to Get (and How to Get Them)

Let’s forget about the SEO value of backlinks for now. Let’s focus on building links that really deliver traffic to your site. Here are three ways to do that. Continue reading

By Stephanie Stahl published June 9, 2020

Content Can Perpetuate Racism and Inequity. It’s Time to Do Better

Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment. Continue reading

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