As a follow up to our 2010 Junta42 Content Marketing Study, we’ve been doing some comparisons between content marketing product usage in 2010 versus 2008. The findings are interesting, to … Continue reading
5 Keys to Success with Content Marketing
Here’s a content marketing interview with me conducted by J-P de Clerck. I like the way J-P summed up the key successes and failures in content marketing for me. Hope … Continue reading
SEO and content marketing: Creating content with keywords in mind
Thanks to Emily Thompson, online marketing coordinator for Kutenda Online Marketing Software, for this week’s guest post. Couple thoughts I (Joe) had while reading this. First, you need to understand … Continue reading
Forget the Buyer Persona…What’s Your Brand Persona?
I had an excellent podcast interview with Kim Albee from Genoo yesterday (it will be up in a week or so) where we talked in detail about content marketing and … Continue reading
Special Report – Content Marketing Spending Continues to Rise
The results are in. Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will … Continue reading
The Year of Content Marketing How
2008 The Year of Content Marketing What – Most marketers never heard the term and didn’t “get” it. Lots of explaining to do. 2009 The Year of Content Marketing Why … Continue reading
Does Branded Integration Really Work?
Thanks to Randall Beard, EVP and General Manager – Nielsen, for sharing this week’s guest post… Instead of using your own content marketing to surround and reinforce your brand, what … Continue reading
How Long Should You Spend on Twitter Each Day?
Every speech I give to marketing professionals, I get asked one of two possible questions: How long do you spend on Twitter each day?, or How long should I spend … Continue reading
100 Social Media & Content Marketing Predictions – The eBook
Thanks to our good friends at Zmags, we now have a 75-page eBook covering over 100 social media and content marketing predictions for 2010 from the most influential marketers in … Continue reading
Marketing Shoelaces
No one seems exactly sure when, but shoelaces became popular sometime in the 20th century to better tighten shoes, replacing buckles and buttons (which were slow and cumbersome). Shoelaces are … Continue reading
