Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision … Continue reading
How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)
If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do … Continue reading
QR Codes: 4 Tips to Release Content to the Wild
Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile … Continue reading
13 Content Marketing Commandments
I’ve had multiple versions of Mark Fletcher’s startup commandments on my wall for years now. Whenever I get a little lost in our startup model, I review these. It keeps … Continue reading
Content Marketing with Blogs: Guidelines to Save You Time and Get Better Results
Are you blogging but are struggling with getting ideas, keeping up with writing or drawing attention or traffic to your blog? If so, you sound like most of the bloggers … Continue reading
5 Simple Steps To Using Yammer for Content Marketing Team Collaboration
Content marketing can take a good deal of collaboration and teamwork. And, oftentimes, getting and keeping everyone on the same page can take some time. One of my favorite tools … Continue reading
How to Curate Content for an Aggregated Content Site
OpenView Labs, my firm’s new content site, was launched last month. The site includes articles written by the OpenView team from repurposed blog posts, articles from the community, and summaries … Continue reading
13 Examples of Content that Engages
With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past … Continue reading
7 Ways to Get More Value From Your eNewsletter
Email marketing is one of the most popular and effective ways for businesses to share their content and connect with customers. Besides being relatively easy, eNewsletters provide good analytics along … Continue reading
Every Picture Tells A Story: Tips to Build Graphics, Illustrations and Charts to Enhance Content
Every writer, editor and art designer knows (or should know) that the odds of a reader plowing through an entire magazine, newsletter or any lengthy publication are slim because readers … Continue reading
