Our January content marketing spending study showed that one thing was clear – marketers are desperate for more information about mobile marketing. Of all content marketing areas, only mobile marketing … Continue reading
Engagement: Understanding It, Achieving It, Measuring It – A Complimentary White Paper
What is engagement? What does it really mean in marketing? How should we measure it? What tactics can we employ to help enhance it? Those are exactly the questions Keith … Continue reading
What Does Science Teach Us About Content Marketing?
I was really impressed with David Chapin’s work on comparing content marketing to life sciences. So much so, that I asked him to submit a guest post about it. Thanks … Continue reading
The Two Most Important Content Marketing Success Factors
Two success factors: 1) Content Marketing Cannot Be About You and 2) Ship Although this Inc. article from Joel Spolksy is geared toward entrepreneurs, it’s worth the read. While I disagree with … Continue reading
A Marketer’s Guide to Social Media – 8 Keys to Success
I participated in an amazing social media webinar today from MENG. The expert roundtable included members of the newly formed MENG Social Media Council (Mack Collier, Paul Dunay, Beth Harte, … Continue reading
Content Marketing in Slovenia
Interesting interview with Primoz Inkret and Igor Savic from Poslovni Mediji (Business Media) in Slovenia. Some points covered include: The use of the term content marketing in Slovenia, talking about … Continue reading
Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead
I just took three flights to get to Slovenia. On each flight and in all the waiting areas, I saw people holding, reading and engaging in print magazines. Then, I … Continue reading
What’s Your Brand Story? – Moleskine Endures through Storytelling
My content marketing friends, Igor Savic and Primoz Inkret from Poslovni Mediji (Business Media) in Slovenia, were nice enough to give me a branded Moleskine notebook on my arrival to … Continue reading
Brands as Publishers – Where’s Your Content Strategy?
Just returned back from Online Marketing Summit 2010 where the statement “brands as publishers” almost seemed overused. Although we’ve been talking about that on this blog for three years now … Continue reading
Why Brands Fail at Content Marketing – Not Quite Niche Enough via GaryVee
Please take one minute and ten seconds to watch this clip from Gary Vaynerchuk. If you think that you are doing all the right things in your content marketing, but … Continue reading
