As a content marketer, one of the audiences you need to be aware of is your linking audience. This consists of the individuals who publish, curate, report on, discuss, argue … Continue reading
Get Inspired: How a Clever Design of an Email Banner Can Improve Content
As most content marketers know, great content is more than compelling words. You want your readers to want to read your content, which makes design a critical part of any … Continue reading
14 Content Marketing Quotes to Live By
Last month, I participated in Web Content 2010 (here is the presentation on higher purpose content marketing). Someone (who asked not to be named) sent me a number of tweets … Continue reading
How to Create Content That Engages At Face-to-Face Meetings
When marketers think of the reasons why they need great content, they often think about their online marketing programs, but content is just as important for in-person meetings and events. … Continue reading
How to Find Content Ideas in Your Web Analytics Report
Did you know that your Web analytics application is a wealth of information when it comes to generating ideas for new content? If you are like many people I know, … Continue reading
How To Effectively Manage the Content Marketing Process
One of the most popular questions we get at the Content Marketing Institute is how to effectively manage the content marketing process. Although there are many ways to go about … Continue reading
Three Easy Steps to Add Podcasts to Your Blog
Too often new, and seasoned, bloggers focus on only one type of content: blog posts. Blog posts are great, and if written well enough, with great keyword rich headlines, you … Continue reading
How to Develop Content Based on A Need Stage
There has been lots of good discussion about the role of content and the “sales funnel.” For instance, Robert Rose had a two-part series on segmenting based on personas and lead … Continue reading
5 Essential Elements to a Great Newsletter
Editor’s note: For more newsletter insights and advice, check out our updated post, 15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection. How many newsletters arrive in your inbox every … Continue reading
How to Become an Effective Podcaster Using the Interview Format
You may be surprised how willing people in your industry will be to be a guest on your podcast. The podcast medium lends itself well to busy schedules because your guest can be on your podcast show from the comfort of any location that has an Internet connection. A typical podcast interview lasts between 20 and 60 minutes. Continue reading
