Just sat through an hour teleseminar (Seth’s Meatball Sundae Book Tour) produced by Author Teleseminars and Elizabeth Marshall, that included Seth Godin, Michael Port and David Meerman Scott. I’m a regular reader of Seth’s and David’s blogs. If you are at all in the marketing game, … Continue reading
Why Small Businesses Have a Marketing Advantage Over Large Businesses
Many of our consulting clients are small businesses. For some reason, even though budgets aren’t what they are in the larger companies we work with, I love the potential that exists with small businesses. When we make recommendations to larger … Continue reading
3 Things Your Customers Won’t Tell You…Unless You Ask
Came across this simple, but excellent post by Dave Navarro at Freelance Folder. The three questions that Dave discusses are: #1 – Why Do You Enjoy Being My Customer? #2 – What Else Do You Wish My Business Did? #3 … Continue reading
Content Marketing Lessons from LEGO
LEGO pieces are literally all over our house. We have the traditional sets, like the airport and fire station, the Star Wars series, LEGO Creators, and just about all the Bionicles. If you have boys (or girls) of any age … Continue reading
Organizational Critical Success Factors a Must for Marketing
The marketing function in a business often develops and evolves in a silo. Sales messaging becomes the predominant communications to customers, and overall communications initiatives become tactical and short-term in nature. After a while, management begins to forget if they … Continue reading
Your Most Profitable Strategy: Focus on Current Customers
I was flipping through my notes on the book, “Managing Business-to-Business Marketing Communications” by J. Nicholas DeBonis and Roger S. Peterson. Excellent book, and here are the highlights as it pertains to customer retention. The Fundamental Principal of Marketing It … Continue reading
Want Customer Loyalty? Create Customer Wins with Content
The August 13th BusinessWeek article from Jack & Suzy Welch is truly eye-opening from a marketing perspective (link to article provided here, but requires BusinessWeek subscription). Welch discusses how customer loyalty has changed from a one-way (competitive price, excellent product … Continue reading
7 Ways “New School” Marketing Beats “Old School”
This topic has been on my mind lately. It can really be summed up in the “old school” vs “new school” debate. I know it’s not that simple, but bear with me. The No. 1 question my team has received … Continue reading
Content Distribution Only Business Left in Publishing?
Scott Carp suggests that the only true business model on the web is distribution. Custom publishing can no longer afford to be (or be perceived as) second-rate content. The time for marketers (and responsibility) is now! Continue reading
Callaway Golf TV Hits the Mark
Callaway Golf TV, launched about a month ago, is a content marketing site that works. Using video straight from the pros, it’s like customer testimonials on steroids. Take a look. Continue reading
