As a content marketer, one of the audiences you need to be aware of is your linking audience. This consists of the individuals who publish, curate, report on, discuss, argue … Continue reading
14 Content Marketing Quotes to Live By
Last month, I participated in Web Content 2010 (here is the presentation on higher purpose content marketing). Someone (who asked not to be named) sent me a number of tweets … Continue reading
How to Find Content Ideas in Your Web Analytics Report
Did you know that your Web analytics application is a wealth of information when it comes to generating ideas for new content? If you are like many people I know, … Continue reading
Three Easy Steps to Add Podcasts to Your Blog
Too often new, and seasoned, bloggers focus on only one type of content: blog posts. Blog posts are great, and if written well enough, with great keyword rich headlines, you … Continue reading