I’ve seen Jim Stengel speak many times and always enjoyed it. For the past five+ years, the global marketing chief from Procter & Gamble seemed a regular on the advertising and marketing speaking circuit. Now we know why. Mr. Stengel … Continue reading
Writing a Book? 6 Ways to Launch Your Book Using Social Media
It’s funny…the more our society focuses on the Internet, the more niche print books you tend to see. Sounds counter intuitive, but the Long Tail has created opportunities in book publishing that were never before imaginable. Since we have the … Continue reading
15 Ways to Get the Most Out of Your Custom Magazine
Almost every company in the world has some kind of customized magazine or newsletter. According to the Custom Publishing Council, there are more than 100,000 custom publications in the United States alone. Sadly, many companies don’t leverage their custom magazine … Continue reading
What You Need to Know about Content Marketing
Just read this article by Steve Tobak on bnet entitled “What You Need to Know about Branding.” Very cool article and worth checking out. In the article, Steve contends that there are five key points that every manager needs to … Continue reading
The Trickle Out of Traditional Media into Content Marketing Turns to Flood Starting Now
I have been hesitant to push this concept too much, but the evidence is just too vast to ignore anymore. Those of you who are readers of this blog know that I’ve been talking about the push into content marketing … Continue reading
Six Strategies for Keeping Content Fresh
I’m a content guy. I’m not a landscaper or outdoors man. I’ve tried a few times, but the results haven’t been pretty. That said, the cherry blossom tree in our front yard needed some major cleanup. There were many branches … Continue reading
113 Expert and Best Business Quotes of All-Time
I found this listing of expert and best business quotes in a presentation from Razorleaf’s Paul Gimbel at SolidWorks World 2008. (Razorleaf is one of the leaders in engineering and manufacturing process management.) There are some gems in here for … Continue reading
10 Keys to Writing a Book when You Have Absolutely No Time to Write a Book
Well, after nine months of hard labor, I received the pre-press version of my book (with co-author Newt Barrett) delivered UPS yesterday. The book is entitled Get Content. Get Customers. – How to use content marketing to deliver relevant, valuable, … Continue reading
Huge Opportunities for Businesses Who Focus on their Content Strategy
I had the pleasure of guest blogging at the King Fish Media ThinkTank blog the other day. You can check out the complete post here. This was written after I had a brief conversation with a marketer that was taking … Continue reading
Love Your Customers, Even if They Don’t Buy
My last post was five days ago. That has been the longest stretch without blogging since I started this blog almost a year ago. Doesn’t feel good, but I guess I had good reason. New Orleans for the Custom Content … Continue reading
