The recent Business Marketing Association conference in Chicago was focused on engagement. The leading marketers from around the world came together to talk about it…and how engagement is the key … Continue reading
5 Content Marketing Secrets We Can Learn From Thomas Edison
You probably think of Thomas Edison as a great innovator, but did you know he was also a brilliant marketer? He foresaw the creation and evolution of markets, and he … Continue reading
12 Tips for Formatting Better Blog Posts
How is writing for your business blog different from any other business marketing content? In general, the goal of a business blog is to provide relevant, useful information to your … Continue reading
A Quick and Dirty Way to Segment your B2B Content Marketing
If you’re a B2B marketer you’ve inevitably heard sales say things like this: “Yeah, we’re getting leads from all that content you guys in marketing are writing – but they’re … Continue reading
Think Like Your Customers Think
There’s a very important line at the beginning of the movie The Godfather II. Just after Michael Corleone, The Godfather (played by Al Pacino) gets shot at, he sits down … Continue reading
How to Start Your Content Strategy: The Discovery Phase
You want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic launch. Something that will bring in the leads like … Continue reading
How One Small Habit for Content Marketers Can Make a Big Difference
We’ve all heard the expression, “don’t sweat the small stuff”, right? It’s strategic advice reminding us not to get diverted by inconsequential activity. The great thing about content marketing is, … Continue reading
How to Use Your Content to Find New Business Opportunities
Remember when Hamlet said, “The play’s the thing…?” He had just come to the realization that he could use his ingenious content (his play) to gauge the reaction of his … Continue reading
How to Build Personas to Bring Your Targets (Back) to Life
The whole idea of ”targeting” is an odd practice. As marketers we spend so much time and effort, trying to narrow down who our customers are into an age range, … Continue reading
Junta42 Launches Content Marketing Institute
I’m really excited to announce the launch of the Content Marketing Institute (CMI). The idea of CMI is simple – while there are a lot of great blogs, books and … Continue reading
