By Joe Pulizzi published May 14, 2010

Why Small Content Wins Almost Every Time

I’ve been all over the world over the past year talking with marketers about their content projects.  In most companies, there is a focus on big content. What’s big content … Continue reading

By Joe Pulizzi published May 12, 2010

Age of Conversation Back Again

Age of Conversation is back.  Drew McLellan and Gavin Heaton have again rounded up over 170 marketing experts to take a deep dive (or 171 quick dives) into the changing … Continue reading

By Joe Pulizzi published May 10, 2010

37 Reasons to Blog

Today is my birthday.  Lucky number 37. As part of my birthday celebration, I’m committing to blogging more. Junta42 was started as a blog (this post is proof from April, … Continue reading

By Joe Pulizzi published May 6, 2010

Is Your Social Media Policy Helping or Hurting Business?

Does your workplace have a social media policy?  Thousands of companies do and you can view some of them here at Social Media Governance. I picked a few at random … Continue reading

By Joe Pulizzi published April 21, 2010

Your Customers Don’t Care About You – Take the Content Marketing Test

“We just launched this exciting new…” “We have the best customer service in…” “Our reps are the leading experts in…” blah, blah, blah It continues to bother me about the … Continue reading

By Joe Pulizzi published April 13, 2010

Five Reasons Social Media Marketing Comes Last

My friend Shama Kabani’s book, The Zen of Social Media Marketing, officially comes out this week. I was one of the lucky ones to receive a review copy and I … Continue reading

By Joe Pulizzi published April 5, 2010

7 Content Marketing Tips from Five Guys Burgers and Fries

I just read an outstanding article in the April issue of Inc. Magazine on Jerry Murrell and Five Guys Burgers and Fries (I’ll be going to my first Five Guys … Continue reading

By Joe Pulizzi published April 2, 2010

15 Content Marketing and Social Media Keys To Success

I put this post together for a couple reasons. First, I’ve participated in 15 interviews over the past three weeks, and I’m starting to dream this stuff. Putting it in … Continue reading

By Joe Pulizzi published March 31, 2010

12 Mobile Marketing Stats You Need to Know

Our January content marketing spending study showed that one thing was clear – marketers are desperate for more information about mobile marketing. Of all content marketing areas, only mobile marketing … Continue reading

By Joe Pulizzi published March 23, 2010

Engagement: Understanding It, Achieving It, Measuring It – A Complimentary White Paper

What is engagement?  What does it really mean in marketing? How should we measure it? What tactics can we employ to help enhance it? Those are exactly the questions Keith … Continue reading

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