It’s been a little while since we checked in with Graham Kilshaw over at Interference Technology. If you remember, he was working on an email newsletter called the EMC Business … Continue reading
Five Personality Types You Need on Your Digital Communications Team
There is a lot of great conversation around building a great digital communications team. Most of the conversation centers around the types of professionals you should hire, grow and promote. … Continue reading
Mobile Apps for Meeting Professionals and Content Marketers
One of the most popular tactics used by B2B content marketers is in-person events, which is why I have been excited to see that 2010 has been ‘The Year of … Continue reading
What’s an Acceptable Enewsletter Open Rate?
I’ve had the pleasure of working with Mitch Rouda on a number of consulting assignments over the years. Frankly, you’d be hard pressed to find someone more knowledgeable about the … Continue reading
How To Be a Successful Content Marketing Client
The first advertising agency is credited to George Reynell, who started what became known as Reynell & Sons in London, in 1812. The first PR agency, started by Edward Bernays, … Continue reading
Content Marketing “Show and Tell”: How One Company Diversifies Content for Utility
How do you prefer to get information? Do you learn best by reading, hearing, seeing a demonstration, trying it yourself, or a unique combination of these things? I think it’s … Continue reading
Content Marketing in Action: 13 Examples to Get You Inspired
In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and … Continue reading
Should We Really Think Like a Publisher?
Thanks to my good friend and “publisher” Mike Azzara for putting together the following thoughts on, of all things, the word “publisher”. Joe’s recent post admonishes non-media brands to believe … Continue reading
How to Organize Your Blog Team [Hint: It’s NOT Just Marketing!]
A lot of content marketers have started or are thinking about starting a blog. Why? One in three US companies use blogs for marketing purposes. This helps these firms reach … Continue reading
How to Make the Case for Data-Driven Marketing
One of the best ways to get the right data to the right person at the right time is to have the right data. Here are some tips on how to fix common data problems. Continue reading
