There’s a very important line at the beginning of the movie The Godfather II. Just after Michael Corleone, The Godfather (played by Al Pacino) gets shot at, he sits down … Continue reading
How to Start Your Content Strategy: The Discovery Phase
You want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic launch. Something that will bring in the leads like … Continue reading
How One Small Habit for Content Marketers Can Make a Big Difference
We’ve all heard the expression, “don’t sweat the small stuff”, right? It’s strategic advice reminding us not to get diverted by inconsequential activity. The great thing about content marketing is, … Continue reading
How to Use Your Content to Find New Business Opportunities
Remember when Hamlet said, “The play’s the thing…?” He had just come to the realization that he could use his ingenious content (his play) to gauge the reaction of his … Continue reading
How to Build Personas to Bring Your Targets (Back) to Life
The whole idea of ”targeting” is an odd practice. As marketers we spend so much time and effort, trying to narrow down who our customers are into an age range, … Continue reading
Junta42 Launches Content Marketing Institute
I’m really excited to announce the launch of the Content Marketing Institute (CMI). The idea of CMI is simple – while there are a lot of great blogs, books and … Continue reading
A blog post is like a miniskirt
A blog post is like a miniskirt. It has to be short enough to be interesting, but long enough to cover the subject. courtesy of my friend Henry
Start Smart Formula for Your Business Blog: 5 Qs + 3Es
Many businesses jump right on the business blog bandwagon without hesitation. There’s always plenty to say about products and services. But unless you’ve been paying keen attention to content marketing … Continue reading
How to Use Information Design to Improve Content Marketing
You have developed a content marketing strategy and assembled your subject-matter experts to provide whip-smart analysis and compelling story-telling. But how will you package your content for delivery to prospects … Continue reading
How to Launch the Content Marketing Institute (in 6 Steps)
Did you ever see or hear about something and think, “well, that just makes too much sense.” I have. A few things come to mind for me. Al Pacino in … Continue reading
