Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy. First, how do we develop a … Continue reading
How to Think Like a Content Marketer
What’s the first step to becoming a content marketer? You need to think like one. Sounds basic, but it’s not as easy as it sounds. Content marketing can’t thrive in … Continue reading
6 Ideas B2B Content Marketers Can Take from Professional Journalists
Like it or not, the ranks of traditional print journalists are shrinking at an astounding rate. The Pew-funded State of the News Media report for 2010 reveals that “roughly a … Continue reading
How to Use Mapping to Develop and Measure Content
In last week’s post, I walked you through how to map your content to your buyer personas and sales funnel. By having this information, you can start to see where … Continue reading
Engage and Inspire Employees First, Customers Second
The recent Business Marketing Association conference in Chicago was focused on engagement. The leading marketers from around the world came together to talk about it…and how engagement is the key … Continue reading
5 Content Marketing Secrets We Can Learn From Thomas Edison
You probably think of Thomas Edison as a great innovator, but did you know he was also a brilliant marketer? He foresaw the creation and evolution of markets, and he … Continue reading
12 Tips for Formatting Better Blog Posts
How is writing for your business blog different from any other business marketing content? In general, the goal of a business blog is to provide relevant, useful information to your … Continue reading
A Quick and Dirty Way to Segment your B2B Content Marketing
If you’re a B2B marketer you’ve inevitably heard sales say things like this: “Yeah, we’re getting leads from all that content you guys in marketing are writing – but they’re … Continue reading
Think Like Your Customers Think
There’s a very important line at the beginning of the movie The Godfather II. Just after Michael Corleone, The Godfather (played by Al Pacino) gets shot at, he sits down … Continue reading
How to Start Your Content Strategy: The Discovery Phase
You want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic launch. Something that will bring in the leads like … Continue reading
