By Joe Pulizzi published June 29, 2008

113 Expert and Best Business Quotes of All-Time

I found this listing of expert and best business quotes in a presentation from Razorleaf’s Paul Gimbel at SolidWorks World 2008. (Razorleaf is one of the leaders in engineering and manufacturing process management.) There are some gems in here for … Continue reading

By Joe Pulizzi published May 22, 2008

10 Keys to Writing a Book when You Have Absolutely No Time to Write a Book

Well, after nine months of hard labor, I received the pre-press version of my book (with co-author Newt Barrett) delivered UPS yesterday. The book is entitled Get Content. Get Customers. – How to use content marketing to deliver relevant, valuable, … Continue reading

By Joe Pulizzi published May 8, 2008

Huge Opportunities for Businesses Who Focus on their Content Strategy

I had the pleasure of guest blogging at the King Fish Media ThinkTank blog the other day. You can check out the complete post here. This was written after I had a brief conversation with a marketer that was taking … Continue reading

By Joe Pulizzi published March 12, 2008

Love Your Customers, Even if They Don’t Buy

My last post was five days ago.  That has been the longest stretch without blogging since I started this blog almost a year ago.  Doesn’t feel good, but I guess I had good reason. New Orleans for the Custom Content … Continue reading

By Joe Pulizzi published March 3, 2008

Where Should You Stick Your Marketing?: Educate Customers Everywhere

I was in the doctor’s office last week for a routine checkup. As I entered, the nurse escorted me to the patient room where I waited for the doctor. On the desk in the office sat a computer monitor that … Continue reading

By Joe Pulizzi published February 19, 2008

Why Marketers Are Reluctant to Move Away from Traditional Marketing Strategies

“The future of advertising is radically different from its past. The struggle for control of attention, creativity measurements and platforms will reshape the advertising value chain and shift the balance of power. And, as in previous disruptive cycles, the future … Continue reading

By Joe Pulizzi published February 6, 2008

Putting the “Marketing” in Content Marketing: Six Key Principles to Content Promotion

mar·ket·ing [mahr-ki-ting] 1. The act of buying or selling in a market (Dictionary.com) Content marketing, taken at face value, is simple terminology for a complex process.  Content, as in creating information that meets your customers’ needs, and marketing, as in distributing and … Continue reading

By Joe Pulizzi published January 21, 2008

Junta42 Announces Top 42 Content Marketing Blogs

Well, after almost six months in “beta” we’ve decided to launch the full version of Junta42. And what better way to do that than with a cool list. This week we are premiering the Top 42 Content Marketing Blogs that … Continue reading

By Joe Pulizzi published January 14, 2008

Seth Godin: “Content Marketing is the Only Marketing Left” and 10 New Marketing Lessons

Just sat through an hour teleseminar (Seth’s Meatball Sundae Book Tour) produced by Author Teleseminars and Elizabeth Marshall, that included Seth Godin, Michael Port and David Meerman Scott. I’m a regular reader of Seth’s and David’s blogs. If you are at all in the marketing game, … Continue reading

By Joe Pulizzi published January 9, 2008

Why Small Businesses Have a Marketing Advantage Over Large Businesses

Many of our consulting clients are small businesses. For some reason, even though budgets aren’t what they are in the larger companies we work with, I love the potential that exists with small businesses. When we make recommendations to larger … Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL