Over the last few years there have been some excellent examples of content marketing that have helped brands position themselves as experts in their field, and they have enjoyed direct … Continue reading
The Role of PR in Content Marketing
So, you’ve created some remarkable content. But before you pop the cork, ask yourself: If you build it, will they engage and interact? With everyone creating content these days, it’s … Continue reading
7 Reasons Print Will Make a Comeback in 2011
Okay…there, I said it. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era of … Continue reading
Blog Case Study: Three Lessons Learned from a 232% Increase in Visits over Eight Months
Almost every company, whether they see themselves as investing in content marketing or not, has a blog. In fact, so do many individuals. And even a few pets. There are … Continue reading
How to Begin Mobile Content Publishing: Survey Audience Needs
For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on … Continue reading
There are two types of marketers: Content marketers and everyone else
I spent my lunch hour today enjoying this video from Jason Calacanis about entrepreneurship. Toward the beginning of the video, Jason makes this comment: There are two types of people: Entrepreneurs … Continue reading