Over the last few years there have been some excellent examples of content marketing that have helped brands position themselves as experts in their field, and they have enjoyed direct … Continue reading
What Content Marketers Can Learn from an Australian Non-Profit
One of the hallmarks of a good content marketing campaign is that it’s designed to pull the customer in. Developing content that will engage your prospective customers isn’t always easy. … Continue reading
How to Put Together an Editorial Calendar for Content Marketing
Learn how to create an editorial calendar that’s specifically designed to help you organize, track, and manage content marketing efforts. Continue reading
How to Identify Where Your Audience is Participating Online
In my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you better understand your web-browsing audience. Today, … Continue reading
The Role of PR in Content Marketing
So, you’ve created some remarkable content. But before you pop the cork, ask yourself: If you build it, will they engage and interact? With everyone creating content these days, it’s … Continue reading
7 Reasons Print Will Make a Comeback in 2011
Okay…there, I said it. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era of … Continue reading
Blog Case Study: Three Lessons Learned from a 232% Increase in Visits over Eight Months
Almost every company, whether they see themselves as investing in content marketing or not, has a blog. In fact, so do many individuals. And even a few pets. There are … Continue reading
How to Use Content Marketing to Build Trust
One of the goals of content marketing is to constantly provide your customers with educational and relevant content so you can be the go-to resource for their questions on a … Continue reading
How to Begin Mobile Content Publishing: Survey Audience Needs
For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on … Continue reading
There are two types of marketers: Content marketers and everyone else
I spent my lunch hour today enjoying this video from Jason Calacanis about entrepreneurship. Toward the beginning of the video, Jason makes this comment: There are two types of people: Entrepreneurs … Continue reading
