By Doug Kessler published July 29, 2010

Library Marketing: The Next Big Challenge For Content Marketing

As content marketing takes off in the B2B world, more and more brands will be building significant content libraries. That’s fantastic but it does create new challenges for the content … Continue reading

By Andrew Davis published July 28, 2010

Creating Content Informed by Audience Analytics

Finding the right tone and voice for your audience isn’t always easy. Sometimes, finding an analogy, a case study or even a local reference that will engage your audience can … Continue reading

By Joe Pulizzi published July 26, 2010

Sales Is the Reason Your Content Exists – Content Marketing ROI

Before I launched my business, I read the Bootstrapper’s Bible by Seth Godin.  It was and is invaluable. Every year or so, I dig it out of the file folders … Continue reading

By Brian Massey published July 26, 2010

How to Create an Email Newsletter From Your Blog

If you believe that your prospects don’t want to receive email from you, then you are missing a huge opportunity. HubSpot looked at data from 605 business blogs and found … Continue reading

By Chiqui Cartagena published July 23, 2010

How to Get Your Hispanic Content Strategy on Target

As part of your content strategy, are you targeting the US Hispanic market? If so, you no doubt know that this is an increasingly complex market – yet one that … Continue reading

By Thomas Clifford published July 22, 2010

How Ringo Starr Can Help You Create Rockin’ Blog Content

As a blogger, do you know you face the same challenge Ringo Starr faces every time he decides to tour? Ringo always needs more content for his shows. And you … Continue reading

By Jeremy Victor published July 21, 2010

Content Marketers: How to Think and Act Like a Publisher

If you are assessing your marketing efforts and investigating ways to transform your approach to attract today’s more savvy B2B buyers, undoubtedly you have run into the term content marketing. … Continue reading

By Russ Henneberry published July 20, 2010

D.I.S. Creates Content Marketing with Lasting Impact

The lifespan of a mayfly is anywhere from 30 minutes to 24 hours. Most online content suffers a similar fate. But, content marketing online, when done properly, will have a … Continue reading

By Kevin Lund published July 19, 2010

Three Ways to Screw Up a Good Article

In the world of custom publishing, there are no second chances. If you’re publishing an article online, you have fewer than five seconds to make an impression; with a print … Continue reading

By Eileen Sutton published July 16, 2010

Are you Brand Building Out of Order? A Cautionary Tale

As a content marketer, you want to dive in and start work immediately. You know it’s best to lock in a brand position but you wonder: is this so important? … Continue reading

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