By John White published September 10, 2010

Interviewing Content Marketing Writers? 5 Things for Your Shopping List

Face it, marketing managers: Whether the economy is humming or tanking, you’re going to spend about the same amount of effort to find and qualify professional writing talent. In a … Continue reading

By Elizabeth Sosnow published September 9, 2010

20 Clues to Find the B2B Content Your Audience Really Wants

Shhh. Do you hear that noise? That’s the mournful cry of a program that lacks content. If I’m being honest, I’ll admit I’ve heard that sound occasionally myself. When you … Continue reading

By Jennifer Watson published September 8, 2010

4 Good Places to Find Content (Where You Might Not Think to Look)

When building an editorial schedule, you naturally look to your roster of subject matter experts for ideas. Even so, you may find that the well soon runs dry. Before it … Continue reading

By Shelly Bowen published September 7, 2010

How to Plan for Exceptional, Engaging Video Content

Video content can bring your brand to life. Reach and attract a new audience. Explain and visually communicate a new or complex process or product. Even better, these days you probably have several video cameras in the office — just check your co-workers’ phones. But before you hit “record,” it’s helpful to think about video much like you would any other type of online content: you need a strategy. Continue reading

By Michele Linn published September 6, 2010

7 Questions to Ask Before Adding a Blog to the Marketing Mix

Last week I was talking with a couple of corporate B2B marketers, and the question of blogging came up: do they plan to have a blog? Unlike many marketers who … Continue reading

By Joe Pulizzi published September 3, 2010

The Ultimate Guide to Launching a Print Custom Magazine

For the past three years, social media has taken center stage for corporate marketers. In talking with many senior marketers, there was a drop everything mentality, meaning that many strategies … Continue reading

By Russ Henneberry published September 2, 2010

How to Use Content Marketing to Cross Sell Your Current Customers

What is it up to now? Ten times more expensive to generate a new customer than to keep an existing one?  50 times? 100 times? Regardless of the number, we are … Continue reading

By Joe Pulizzi published August 31, 2010

In-source or Outsource Content Marketing?

The answer is…Yes. According to a soon-to-be-released research report from MarketingProfs/Junta42, 55% of b-to-b marketers outsource some portion of their content marketing. Larger companies (1,000 employees or more) are 60% … Continue reading

By Kevin Lund and Eileen Sutton published August 31, 2010

Branded Words: How Do You Talk to Customers “After the Sale”?

When someone decides to become a customer, it’s your handshake moment to welcome them aboard. They’re filling out your online forms. Getting your emails. Reading your welcome packet. Who are … Continue reading

By Brian Massey published August 30, 2010

The Anatomy of a Great Web Persona

Melanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your customer support people, unwavering in his … Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL