By Sarah Mitchell published July 5, 2010

Get Inspired: How a Clever Design of an Email Banner Can Improve Content

As most content marketers know, great content is more than compelling words. You want your readers to want to read your content, which makes design a critical part of any website, email or stand-alone piece. While this is something you … Continue reading

By Joe Pulizzi published July 1, 2010

14 Content Marketing Quotes to Live By

Last month, I participated in Web Content 2010 (here is the presentation on higher purpose content marketing). Someone (who asked not to be named) sent me a number of tweets from that event that they found inspiring from my presentation. … Continue reading

By John Nawn published July 1, 2010

How to Create Content That Engages At Face-to-Face Meetings

When marketers think of the reasons why they need great content, they often think about their online marketing programs, but content is just as important for in-person meetings and events. In fact, great content, whether it’s a formal session or … Continue reading

By Dianna Huff published June 30, 2010

How to Find Content Ideas in Your Web Analytics Report

Did you know that your Web analytics application is a wealth of information when it comes to generating ideas for new content? If you are like many people I know, you may look at the top 10 or 20 keywords … Continue reading

By Joe Pulizzi published June 29, 2010

How To Effectively Manage the Content Marketing Process

One of the most popular questions we get at the Content Marketing Institute is how to effectively manage the content marketing process.  Although there are many ways to go about resourcing for content marketing projects within an organization, here are … Continue reading

By Jim Kukral published June 28, 2010

Three Easy Steps to Add Podcasts to Your Blog

Too often new, and seasoned, bloggers focus on only one type of content: blog posts. Blog posts are great, and if written well enough, with great keyword rich headlines, you can generate positive search engine rankings and traffic. However, straight … Continue reading

By Anthony Power published June 25, 2010

How to Develop Content Based on A Need Stage

There has been lots of good discussion about the role of content and the “sales funnel.” For instance, Robert Rose had a two-part  series on segmenting based on personas and lead stage. There are also good arguments to flip or even … Continue reading

By Sarah Mitchell published June 24, 2010

5 Essential Elements to a Great Newsletter

Editor’s note: For more newsletter insights and advice, check out our updated post, 15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection. How many newsletters arrive in your inbox every week? How many more land in your mailbox? How many … Continue reading

By Bernie Borges published June 23, 2010

How to Become an Effective Podcaster Using the Interview Format

You may be surprised how willing people in your industry will be to be a guest on your podcast. The podcast medium lends itself well to busy schedules because your guest can be on your podcast show from the comfort of any location that has an Internet connection. A typical podcast interview lasts between 20 and 60 minutes. Continue reading

By Joe Pulizzi published June 22, 2010

7 Reasons NOT to do Content Marketing

It seems everyone is jumping on the content marketing bandwagon these days. Even though we are indeed all publishers today, and that content marketing is now a core and growing part of the marketing toolkit for the majority of brands … Continue reading

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