By Joe Pulizzi published April 26, 2007

A Definition Twist

Make a few small changes in the definition of how most companies market and you see a big difference. There is room for growth there in making the information we generate “relevant” and “valuable.” Continue reading

By Joe Pulizzi published April 26, 2007

Why Content Marketing?

Call it content marketing or custom media, but smart organizations are creating valuable content that makes an impact on people. It’s going to get interesting, so stay tuned. Continue reading

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