Over the past month, I've had a large amount of flying time to Europe and back. That means it's been the perfect time to catch up on my reading. Below are books that I've read and taken something significant away.  I believe they can help you too (these are in no particular order). #1...

I gave a luncheon presentation entitled Content Marketing: The Present and Future of PR? yesterday for my new friends at Cincinnati PRSA. Content Marketing: The Present and Future of PR? View SlideShare presentation or Upload your own. (tags: cincinnati 42) (Note: Some of the images look a bit distorted...

Some people hate them, but I’m a sucker for prediction articles. The switch over to the next calendar year always provides the perfect scenario to decide what the fate of marketing will be. We reached out to the Junta42 community, as well as the Junta42 Top 42 bloggers, to get their take on what...

The homily at Church yesterday was about simple gestures. It was how an anonymous person left five full lunches (sandwich, fruit and pretzels in each) on the steps of the church. The next morning those five lunches fed five people who needed food. It created five incredibly happy people and also eased...

We’re excited to announce the fourth installment of the Junta42 Top 42 Content Marketing blogs. Congratulations this month goes to Lee Odden and the team from TopRank Online Marketing, whose Online Marketing Blog just squeaked by Brian Clark’s Copyblogger (which held the #1 position for the...

I’ve seen Jim Stengel speak many times and always enjoyed it.  For the past five+ years, the global marketing chief from Procter & Gamble seemed a regular on the advertising and marketing speaking circuit.  Now we know why. Mr. Stengel has formed his own marketing consulting company called...

It’s funny…the more our society focuses on the Internet, the more niche print books you tend to see.  Sounds counter intuitive, but the Long Tail has created opportunities in book publishing that were never before imaginable. Since we have the ability to target the slimmest of customer segments,...

Almost every company in the world has some kind of customized magazine or newsletter. According to the Custom Publishing Council, there are more than 100,000 custom publications in the United States alone. Sadly, many companies don’t leverage their custom magazine to the fullest extent, while most...

Just read this article by Steve Tobak on bnet entitled “What You Need to Know about Branding.” Very cool article and worth checking out.  In the article, Steve contends that there are five key points that every manager needs to know about branding, and IMO he is dead on. As I was reading...

I have been hesitant to push this concept too much, but the evidence is just too vast to ignore anymore.  Those of you who are readers of this blog know that I’ve been talking about the push into content marketing from traditional media for years. It’s not like that’s any big revelation. ...

I’m a content guy.  I’m not a landscaper or outdoors man. I’ve tried a few times, but the results haven’t been pretty. That said, the cherry blossom tree in our front yard needed some major cleanup. There were many branches that were dead and the tree looked like it was getting...

I found this listing of expert and best business quotes in a presentation from Razorleaf’s Paul Gimbel at SolidWorks World 2008. (Razorleaf is one of the leaders in engineering and manufacturing process management.) There are some gems in here for this must print out page!  Thanks to Paul for sharing...