My last post was five days ago. That has been the longest stretch without blogging since I started this blog almost a year ago. Doesn’t feel good, but I guess I had good reason. New Orleans for the Custom Content … Continue reading
Where Should You Stick Your Marketing?: Educate Customers Everywhere
I was in the doctor’s office last week for a routine checkup. As I entered, the nurse escorted me to the patient room where I waited for the doctor. On the desk in the office sat a computer monitor that … Continue reading
Why Marketers Are Reluctant to Move Away from Traditional Marketing Strategies
“The future of advertising is radically different from its past. The struggle for control of attention, creativity measurements and platforms will reshape the advertising value chain and shift the balance of power. And, as in previous disruptive cycles, the future … Continue reading
Putting the “Marketing” in Content Marketing: Six Key Principles to Content Promotion
mar·ket·ing [mahr-ki-ting] 1. The act of buying or selling in a market (Dictionary.com) Content marketing, taken at face value, is simple terminology for a complex process. Content, as in creating information that meets your customers’ needs, and marketing, as in distributing and … Continue reading
Junta42 Announces Top 42 Content Marketing Blogs
Well, after almost six months in “beta” we’ve decided to launch the full version of Junta42. And what better way to do that than with a cool list. This week we are premiering the Top 42 Content Marketing Blogs that … Continue reading
Seth Godin: “Content Marketing is the Only Marketing Left” and 10 New Marketing Lessons
Just sat through an hour teleseminar (Seth’s Meatball Sundae Book Tour) produced by Author Teleseminars and Elizabeth Marshall, that included Seth Godin, Michael Port and David Meerman Scott. I’m a regular reader of Seth’s and David’s blogs. If you are at all in the marketing game, … Continue reading
Why Small Businesses Have a Marketing Advantage Over Large Businesses
Many of our consulting clients are small businesses. For some reason, even though budgets aren’t what they are in the larger companies we work with, I love the potential that exists with small businesses. When we make recommendations to larger … Continue reading
3 Things Your Customers Won’t Tell You…Unless You Ask
Came across this simple, but excellent post by Dave Navarro at Freelance Folder. The three questions that Dave discusses are: #1 – Why Do You Enjoy Being My Customer? #2 – What Else Do You Wish My Business Did? #3 … Continue reading
Content Marketing Lessons from LEGO
LEGO pieces are literally all over our house. We have the traditional sets, like the airport and fire station, the Star Wars series, LEGO Creators, and just about all the Bionicles. If you have boys (or girls) of any age … Continue reading
Organizational Critical Success Factors a Must for Marketing
The marketing function in a business often develops and evolves in a silo. Sales messaging becomes the predominant communications to customers, and overall communications initiatives become tactical and short-term in nature. After a while, management begins to forget if they … Continue reading
