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Content Marketing Manifesto

In his "Content Marketing Manifesto," Larry Chase offers an excellent overview of the benefits of creating and marketing valuable content effectively. Be patient and build relationships for the long-term.

Marketers vs. Publishers - A Disconnect?

At some point marketers and publishers need to come together, simply to get on the same page and work with each other to focus on producing valuable content.

A Definition Twist

Make a few small changes in the definition of how most companies market and you see a big difference. There is room for growth there in making the information we generate "relevant" and "valuable."

Why Content Marketing?

Call it content marketing or custom media, but smart organizations are creating valuable content that makes an impact on people. It's going to get interesting, so stay tuned.