Thanks to Randall Beard, EVP and General Manager – Nielsen, for sharing this week’s guest post… Instead of using your own content marketing to surround and reinforce your brand, what if you put someone else’s TV program content around it instead?  Branded Integrations, done right,...

Every speech I give to marketing professionals, I get asked one of two possible questions: How long do you spend on Twitter each day?, or How long should I spend using Twitter each day? Bar none, this is the best response to using Twitter that I have heard – from Guy Kawasaki: Question: How long...

Thanks to our good friends at Zmags, we now have a 75-page eBook covering over 100 social media and content marketing predictions for 2010 from the most influential marketers in the world. You can view it here without signup! Last week we released the 100 content marketing predictions for 2010, easily...

No one seems exactly sure when, but shoelaces became popular sometime in the 20th century to better tighten shoes, replacing buckles and buttons (which were slow and cumbersome). Shoelaces are odd to me.  The technology exists today that we can manufacture any type of shoe, dress, casual or sport, without...

Some things amaze me, like this year’s social media and content marketing predictions list.  What does one sent email and two tweets equal?  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  No kidding!  Just check...

We’ll be here someday with electronic, but this makes the case for why print is still an essential tool for most of us.  Enjoy!

Thanks to Rick Liebling, a long-time Junta42 supporter, for this provocative guest post.  Connect with Rick @eyecube. While those of us who are believers in Content Marketing have been diligently spreading the word, proponents of crowdsourcing have been screaming from the rooftops with all the subtlety...

  Thanks to Dara Solomon, Community Manager at FunAdvice.com, for putting this timely piece together on user-generated content. More and more, marketers are asking how or if user-generated content should fit into their overall content marketing strategy. Dara provides a good overview below to help...

Ambal from Click Documents asked me if I had any tips/strategies for corporate blogging.  The presentation below is a corporate blogging basics presentation useful for beginning bloggers.  That said, here are the main takeaways.  For more indepth understanding of a content marketing strategy, this content...

Just about every day I answer a question about using Twitter, the microblogging tool. I’ve put them together in this handy post.  Enjoy, and, if you like getting information on content marketing, feel free to follow me @juntajoe. Question #1 What is the easiest way to find someone’s @ name?...

I don’t know about you, but I’ve been reading more print magazines lately.  Seems odd at first, but in a way, it makes perfect sense. I spend most of my business day and night on the computer. When I’m on my computer, I need to get things done. But when I want to relax and engage in...

Big thanks to Mike O’Grady at Stella Pop for putting out the latest edition of eVidmagazine featuring yours truly.   Although Mike was originally thinking a two or three minute video interview, he decided that the video worked best as a 10 minute segment.  Hey, he’s the expert,...