Age of Conversation is back.  Drew McLellan and Gavin Heaton have again rounded up over 170 marketing experts to take a deep dive (or 171 quick dives) into the changing nature of social media, branding and marketing (of course, content marketing is included as well). The first two versions of AOC have...

Does your workplace have a social media policy?  Thousands of companies do and you can view some of them here at Social Media Governance. I picked a few at random – first Ball State University (since I just came back from a college graduation).  It is three pages long, large type, easy to read, nice...

“We just launched this exciting new…” “We have the best customer service in…” “Our reps are the leading experts in…” blah, blah, blah It continues to bother me about the number of articles and blogs from brands and even individual bloggers that constantly...

My friend Shama Kabani’s book, The Zen of Social Media Marketing, officially comes out this week. I was one of the lucky ones to receive a review copy and I can tell you it’s worth the read. I’ve been following Shama for the last three years, and what amazed me about her is that she...

I just read an outstanding article in the April issue of Inc. Magazine on Jerry Murrell and Five Guys Burgers and Fries (I’ll be going to my first Five Guys this week, so I’ll keep you posted). As of this post, the electronic version was not available. Beside the fact that this is a must-read...

I put this post together for a couple reasons. First, I’ve participated in 15 interviews over the past three weeks, and I’m starting to dream this stuff. Putting it in a blog post helps me get sleep. Second, today is Junta42‘s third anniversary (4/2/2007). Junta42 was officially started...

Our January content marketing spending study showed that one thing was clear – marketers are desperate for more information about mobile marketing. Of all content marketing areas, only mobile marketing rose year over year re: educational needs (see the chart below). Very relevant to this mobile...

What is engagement?  What does it really mean in marketing? How should we measure it? What tactics can we employ to help enhance it? Those are exactly the questions Keith Wiegold and I try to tackle in our latest white paper – Engagement: Understanding It, Achieving It, Measuring It. In this white...

I was really impressed with David Chapin’s work on comparing content marketing to life sciences. So much so, that I asked him to submit a guest post about it.  Thanks to David for putting this together. Content marketing is a hot trend in marketing circles. This trend may be hot but it is not new. Science...

Two success factors: 1) Content Marketing Cannot Be About You and 2) Ship Although this Inc. article from Joel Spolksy is geared toward entrepreneurs, it’s worth the read.  While I disagree with Joel’s decision to discontinue his popular blog (the one that helped him launch and grow his...

I participated in an amazing social media webinar today from MENG. The expert roundtable included members of the newly formed MENG Social Media Council (Mack Collier, Paul Dunay, Beth Harte, Drew McLellan, Amber Naslund and myself). Here are eight key social media points from the session: Start with...

Interesting interview with Primoz Inkret and Igor Savic from Poslovni Mediji (Business Media) in Slovenia. Some points covered include: The use of the term content marketing in Slovenia, talking about the move from corporate magazines to integrated corporate content. Traditional media usage in Slovenia,...