Skip to content

How to Use Information Design to Improve Content Marketing

You have developed a content marketing strategy and assembled your subject-matter experts to provide whip-smart analysis and compelling story-telling. But how will you package your content for delivery to prospects & clients?Continue reading

How to Launch the Content Marketing Institute (in 6 Steps)

Did you ever see or hear about something and think, “well, that just makes too much sense.” I have. A few things come to mind for me. Al Pacino in The Godfather. Cool weather in San Francisco (every time I’m there at least). LeBron James as a Cleveland Cavalier. Orange shirts. That’s also the reaction...

The Social Media Publishing Model for Publishers

I delivered a presentation yesterday at the Minnesota Magazine and Publishers Association (MMPA) about how publishers can leverage social media channels to grow their online footprint (and revolutionize their business).  Below is the presentation, but here are a few key takeaways. Social media is not...

3 Steps to Becoming the Industry Expert (Content Strategy, Water Cooler and a Book)

This Ogilvy post reminded me that content without true innovation doesn’t do much for your business. A few months ago at the Online Marketing Summit national conference (where, by the way, I’ll be doing content marketing workshops in 22 cities), one marketer stood up and said: How do I differentiate...

Why Small Content Wins Almost Every Time

I’ve been all over the world over the past year talking with marketers about their content projects.  In most companies, there is a focus on big content. What’s big content you say? Big content means large content projects such as custom magazines, lengthy newsletters, virtual events, large...

Age of Conversation Back Again

Age of Conversation is back.  Drew McLellan and Gavin Heaton have again rounded up over 170 marketing experts to take a deep dive (or 171 quick dives) into the changing nature of social media, branding and marketing (of course, content marketing is included as well). The first two versions of AOC have...

Is Your Social Media Policy Helping or Hurting Business?

Does your workplace have a social media policy?  Thousands of companies do and you can view some of them here at Social Media Governance. I picked a few at random – first Ball State University (since I just came back from a college graduation).  It is three pages long, large type, easy to read, nice...

Your Customers Don't Care About You - Take the Content Marketing Test

“We just launched this exciting new…” “We have the best customer service in…” “Our reps are the leading experts in…” blah, blah, blah It continues to bother me about the number of articles and blogs from brands and even individual bloggers that constantly...

Five Reasons Social Media Marketing Comes Last

My friend Shama Kabani’s book, The Zen of Social Media Marketing, officially comes out this week. I was one of the lucky ones to receive a review copy and I can tell you it’s worth the read. I’ve been following Shama for the last three years, and what amazed me about her is that she...

7 Content Marketing Tips from Five Guys Burgers and Fries

I just read an outstanding article in the April issue of Inc. Magazine on Jerry Murrell and Five Guys Burgers and Fries (I’ll be going to my first Five Guys this week, so I’ll keep you posted). As of this post, the electronic version was not available. Beside the fact that this is a must-read...

15 Content Marketing and Social Media Keys To Success

I put this post together for a couple reasons. First, I’ve participated in 15 interviews over the past three weeks, and I’m starting to dream this stuff. Putting it in a blog post helps me get sleep. Second, today is Junta42‘s third anniversary (4/2/2007). Junta42 was officially started...

12 Mobile Marketing Stats You Need to Know

Our January content marketing spending study showed that one thing was clear – marketers are desperate for more information about mobile marketing. Of all content marketing areas, only mobile marketing rose year over year re: educational needs (see the chart below). Very relevant to this mobile...