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5 Tips to Save You from Content Analysis Paralysis

A smart content strategy starts with content analysis. I love analysis and enjoy explaining how to do it. The challenge? Content analysis can overwhelm you—especially when you have a lot of content or many audience segments. To prevent analysis from slowing you down, follow these five tips.Continue reading

20 Ways to Deliver Content that Engages at Face-to-Face Meetings

In last week’s post, I identified several ways organizations are developing content in order to better engage with attendees prior to their meetings. This week, we turn to 20 innovative ways you can deliver content during meetings/face-to-face events–and have much more fun in the process.Continue...

Leveraging Free Writing to Solve Content Marketing Block

Had an outstanding conversation with Mark Levy yesterday (who among other things is author of Accidental Genius). Mark gave me a crash course in something called free writing.  Free writing, also called stream-of-consciousness writing, is a writing technique where you write for a set period of time without...

How to Use Content Marketing to Build Your Brand: One Company’s Story

As content marketers know, by creating and developing valuable, useful content, your brand may become a thought leader over time. Who doesn’t want that? Think about it. At some point, every marketer is tasked with positioning his or her brand as a thought leader. This is a popular vision for many reasons...

How to Discover Your Competitors’ Most-Shared Content

As a content marketer, one of the audiences you need to be aware of is your linking audience. This consists of the individuals who publish, curate, report on, discuss, argue about and share info about your target market. This audience can include competitors as well as non-competing trade publications,...

Get Inspired: How a Clever Design of an Email Banner Can Improve Content

As most content marketers know, great content is more than compelling words. You want your readers to want to read your content, which makes design a critical part of any website, email or stand-alone piece. While this is something you may understand and agree with in theory, it can be difficult to execute...

14 Content Marketing Quotes to Live By

Last month, I participated in Web Content 2010 (here is the presentation on higher purpose content marketing). Someone (who asked not to be named) sent me a number of tweets from that event that they found inspiring from my presentation.  I thought I’d share them here.  Enjoy! Create a brand message...

How to Create Content That Engages At Face-to-Face Meetings

When marketers think of the reasons why they need great content, they often think about their online marketing programs, but content is just as important for in-person meetings and events. In fact, great content, whether it’s a formal session or an informal hallway conversation, is the lifeblood of successful...

How to Find Content Ideas in Your Web Analytics Report

Did you know that your Web analytics application is a wealth of information when it comes to generating ideas for new content? If you are like many people I know, you may look at the top 10 or 20 keywords to give you a good macro view of the search phrases people used to find your site. However, looking...

How To Effectively Manage the Content Marketing Process

One of the most popular questions we get at the Content Marketing Institute is how to effectively manage the content marketing process.  Although there are many ways to go about resourcing for content marketing projects within an organization, here are six keys to making it happen.Continue reading

Three Easy Steps to Add Podcasts to Your Blog

Too often new, and seasoned, bloggers focus on only one type of content: blog posts. Blog posts are great, and if written well enough, with great keyword rich headlines, you can generate positive search engine rankings and traffic. However, straight text is not the only type of content you need to create....

How to Develop Content Based on A Need Stage

There has been lots of good discussion about the role of content and the “sales funnel.” For instance, Robert Rose had a two-part  series on segmenting based on personas and lead stage. There are also good arguments to flip or even forget the funnel. Seth Godin and Joseph Jaffee have written...