For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on the back: “If I had asked people what they wanted, … Continue reading
There are two types of marketers: Content marketers and everyone else
I spent my lunch hour today enjoying this video from Jason Calacanis about entrepreneurship. Toward the beginning of the video, Jason makes this comment: There are two types of people: Entrepreneurs and everyone else. Jason then goes on to talk about … Continue reading
How Much Should Brands Pay for Content Marketing?
This cost of content marketing post was inspired by Kate Headen Waddell’s post entitled Pay Peanuts Get Monkeys. At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for … Continue reading
Creating Content Informed by Audience Analytics
Finding the right tone and voice for your audience isn’t always easy. Sometimes, finding an analogy, a case study or even a local reference that will engage your audience can mean the difference between an effective piece of content and … Continue reading
Sales Is the Reason Your Content Exists – Content Marketing ROI
Before I launched my business, I read the Bootstrapper’s Bible by Seth Godin. It was and is invaluable. Every year or so, I dig it out of the file folders and re-read it. I always find something new…something I didn’t … Continue reading