For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on the back: “If I had asked people what they wanted, … Continue reading
There are two types of marketers: Content marketers and everyone else
I spent my lunch hour today enjoying this video from Jason Calacanis about entrepreneurship. Toward the beginning of the video, Jason makes this comment: There are two types of people: Entrepreneurs and everyone else. Jason then goes on to talk about … Continue reading
How to Repurpose Content to Stay Consistent
As much as its advocates hate to admit it, sometimes content marketing fails – or more accurately, sometimes people fail at content marketing. Consistency is key, because without consistency, you can’t gain momentum, and without momentum, content marketing success is … Continue reading
How to Find the Right Keywords for Your Content Marketing Efforts
Keyword research is a critical piece of creating an effective content strategy. By using the right keywords, you’ll increase the visibility of your content and drive even more traffic to your website. But how do you find the best keywords … Continue reading
A Simple Framework for Building Your Social Media Marketing Team
For years, marketing departments of all shapes and sizes have built teams of individuals charged with the task of reaching audiences. But the tasks of marketing have changed in recent years. To reference the Cluetrain Manifesto, the markets themselves have … Continue reading
How One Company Got Started with Content Marketing
Last fall, OpenView Venture Partners invited Joe Pulizzi and a few other content marketing experts to organize a workshop on content marketing for our portfolio companies. Our portfolio companies weren’t the only ones taking notes. After hearing the experts, we … Continue reading
How Much Should Brands Pay for Content Marketing?
This cost of content marketing post was inspired by Kate Headen Waddell’s post entitled Pay Peanuts Get Monkeys. At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for … Continue reading
Library Marketing: The Next Big Challenge For Content Marketing
As content marketing takes off in the B2B world, more and more brands will be building significant content libraries. That’s fantastic but it does create new challenges for the content marketer. In the early days of content marketing, we were … Continue reading
Creating Content Informed by Audience Analytics
Finding the right tone and voice for your audience isn’t always easy. Sometimes, finding an analogy, a case study or even a local reference that will engage your audience can mean the difference between an effective piece of content and … Continue reading
Sales Is the Reason Your Content Exists – Content Marketing ROI
Before I launched my business, I read the Bootstrapper’s Bible by Seth Godin. It was and is invaluable. Every year or so, I dig it out of the file folders and re-read it. I always find something new…something I didn’t … Continue reading
